05260040 - Business Economics

Credit hour 3
Total number of hours 21
Number of hours for lectures 21

Goals

The goal of this course is to display the main challenges in terms of business economics.

CONNAISSANCES A ACQUERIR
Understanding the globalized 2.0 world

COMPETENCES CIBLES
Be able to make a business model and be awre of the risks and opportunity of the current wolrd

Content

I. Business Economcis: how it used to be
II. New Economy New Rules
III. The long tail
IV. Business Model Generation
V. Crowdsourcing
VI. The dark side of 2.0 world

Bibliography

OUVRAGES DE REFERENCE :
New Rules for the New Economy - Kevin Kelly
Chris Anderson - The Long Tail
Yves Pigneur and Osterwalder - Business Model Generation

OUVRAGES COMPLEMENTAIRES :
All books about blockchains

OUVRAGES OU ARTICLES DE RECHERCHE EMBLEMATIQUES SUR LE SUJET DU COURS :
Brawley, A. M., & Pury, C. L. S. (2016). Work experiences on MTurk: Job satisfaction, turnover, and information sharing. Computers in Human Behavior, 54, 531–546

PUBLICATIONS DES ENSEIGNANTS-CHERCHEURS DE L’IAELYON SUR LE SUJET DU COURS :
Lebraty, J.F., Lobre, K. (2015), Crowdsourcing : Porté par la foule, ISTE Edition

Tests

Final exam
One oral assignement and a written one that has to be sent by mail

Additional Information

PRE-REQUIS EN TERMES DE CONNAISSANCES
Skills in management science

LECTURE(S) CONSEILLÉE(S) :
Wired magazine and Harvard Business Review