06210819 - Intercultural management

Credit hour 3
Total number of hours 20
Number of hours for lectures 12
Number of hours for tutorials 8

Directors

Gilles LABOURET

Goals

ABSTRACT
The aim of this course is to learn to manage risks, overcome competitive threats, and  anticipate market opportunities, through the use of competitive intelligence tools. The first part of this course defines intelligence, identifies critical sources, as well as demonstrates human source collection techniques. The second part introduces the student to practical analysis techniques or assessing management's thinking at a rival company. The third part outlines a framework for predicting competitors' moves and identifying their managements' blindspots.

TARGETED KNOWLEDGE
Understand business/competitive intelligence and its applications;
Be aware of the risk and benefits of business/competitive intelligence for compnanies especially in a globalized environment;
Gain knowledge of competitive intelligence tools to apply in their future life of managers.

TARGETED SKILLS
Use competitive intelligence conceptsand tools to take better strategical and marketing decisions in an globaliezd/international perspective.

Content

1. From data to intelligence
2. Analytical core
3. Macro perspective
4. Micro perspective
5. Blind spots
6. Strategic maps
7. Nano perspective
8. Creating & Running BI/CI operations
9. Building the BI/CI knowledge base
10. Running BI/CI Operations
11. Selecting the Right Organization Model
12. Key Intelligence Topics
13. Intelligence Sources and Collection Techniques
14. Ethics & Legalities
15. Software and Web2.0 opportunities

Bibliography

BOOKS USED AS REFERENCE:
The Secret Language of Competitive Intelligence - Leonard M.Fuld - Crown Business
Early Warning - Ben Gilad - Amacom

ADDITIONAL READINGS :
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Tests

APPRAISAL SYSTEM
MCQ
Length: 1 hour

In class Examination:
Nature of student work and proportion weight: group work and participation

Additional Information

TEACHING METHODS
The format of the class includes lectures, class-discussion, and case-studies. It is aimed to be interactive and the students are invited to participate actively in small groups.
1 day is dedicated to a wargame.

PREREQUISITE
Marketing and strategy basics

ADDITIONAL READINGS:
All kind of blogs that can be found on the web.

Last updated: March 28, 2018