06220380 - Digital corporate strategy

Credit hour 2
Total number of hours 12
Number of hours for lectures 12

Goals

Globalization, competition among firms, the development of new and powerful tools for processing and sharing information, together contribute to transforming information management in organizations. In recent years the emergence of many integrated application suites or methods, and the maturing of Internet technologies (e-mail, intranet, e-commerce, Web 2.0., Cloud Computing, internet of things, etc.) have provided new transformations opportunities to organizations. In this context, the objective of this course is to understand the stakes, principles and determinants of a successful digital corporate strategy.

The key questions and issues addressed in this course are the following: What is a digital strategy and how does it differ from IT strategy? How may information sytems (IS) contribute to corporate strategy and strategic advantage? How can managers manage digital transformations in their organizations? How are work practices impacted by digital transformations? Why should a given company department care about digital strategy? How can a company’s digital strategy be evaluated?

TARGETED KNOWLEDGE
Upon successful completion of the course, the participant will be able to:
1. Participate in the organizations’ digital strategy formulation and implementation;
2. Understand the stakes and opportunities of digital transformations for organizations;
3. Understand the evolution competitive and strategic context of organizations;
4. Form critical thinking about digital transformation opportunities and its relevance for corporate strategy ;
5. To understand how technology can be leveraged in order to contribute to an organization’s competitive advantage.

TARGETED SKILLS
Upon successful completion of the course, the participants will be able to:
• Evaluate the competitive forces of organizations in digitally-intensive environments;
• Contribute to digital transformations decisions in their companies or from a consulting perspective;
• Define, analyze and improve an organization’s IT policy in order to contribute to competitive advantage;
• Elaborate or promote efficient digital transformation approaches leveraging IT; Evaluate the appropriateness of technical solutions vs. processes;
• Participate in digital transformation decisions ;
• Conceptualize the determinants and outcomes of digital transformation options in organizations; understand the emerging consequences of those transformations for people and organizations.

CSR DIMENSION
Ethical issues in the Big Data Industry; Ethical issues of digital transformations; Digital Governance and stakeholders.

Content

  1. Introduction to Digital Strategy: technology, management and organizations
  2. Harmonizing and Standardizing Business Processes and IT
  3. Digital environments, Business Transformations and Value Creation
  4. Social and behavioral Issues of digital strategy in Change Contexts
  5. Digital transformations and the Work Design: Work Transformations and Collaboration
  6. Digital strategy and governance

Bibliography

BOOKS USED AS REFERENCE:
Academic articles are the main support for that course. The is communicated before the beginning of the class.
« Management Information Systems », 13th Edition, Kenneth C. Laudon, Jane P. Laudon, (2013) Publisher: Prentice Hall Published: 2013

ADDITIONAL READINGS:
“Strategic Management of Information Systems” 4th Edition, Pearlson and Saunders (2009) Publisher: John Wiley & Sons, Inc.

PUBLICATIONS OF THE iaelyon FACULTY REGARDING THE SUBJECT OF THE COURSE
Bertacchini, Y. & Bouchet, Y. (2016). "The digital innovation at inter-communal level: an adaptive process associated with a meta-method dedicated to hybrid territories". Asian Journal of Computer and Information Systems , 2016, 4 (2).

Tests

Final Exam
Written 1h30
Questions based on a mini-case and short essay

Continuing Examination
Written 20 min
Oral presentations by group

Additional Information

TEACHING METHODS
Lectures, business cases by group

PRE-REQUISITE
The participants are expected to be knowledgeable of fundamental concepts from strategic management and organizational behavior.