06220381 - Entrepreneurship and innovation

Credit hour 5
Total number of hours 40
Number of hours for lectures 24
Number of hours for tutorials 16

Goals

The course is an introduction to Innovation management and entrepreneurship. It will familiarize you with some key concepts of innovation (innovation processes, diffusion, conception, innovation management, innovation types, actors and appropriate organizations) and with a contemporary understanding of entrepreneurship (lean start-up, business model design, growth management, and so on).

TARGETED KNOWLEDGE
  • Be open to the diversity of the worlds, step back and adapt to specific contexts
  • Use theoretical knowledge in the daily business operations as a manager
  • Analysis: analyzing the potential issues in the key areas (marketing, finance…) of a company/organization in international environment
  • Develop strategies in the key areas (marketing,finance…) of a company/organizations a part of the overall international strategy of a company/organization
  • Developing and deploy an action plan in order to succeed in an international environment
  • Collaboration & Communication: working and communicating with a multicultural team

TARGETED SKILLS
  • Develop an overall culture of innovation (key concepts, authors, famous figures and stories)
  • Master the professional vocabulary of contemporary innovation, to cope with innovation stakes and requirements, whatever the job and organization.
  • Give a global understanding of the innovation maps: various actors, organizations involved in innovations processes – their roles and their inter-related links.
  • Be familiar with processes and practical tools to be able to manage a basic innovation or an entrepreneurial project.

Content

1. Innovation at a glance : understanding innovation as a complex process, social & conflictual
The entrepreneur (Schumpeter’s) - Samples

2. Innovation -Processes and Systems
- From conception to diffusion, through negotiations–Diversity of innovations and innovation drivers.
- Diversity of innovations stakeholders -the place for innovators and entrepreneurs within the
various ecosystems and specific organizations of innovation processes.

3. Entrepreneurship : Old and new paradigms
From business plans to business canvas
Main issues when developing new activities –an overview
Tutorial 1 -Entrepreneurship case –Strategic analysis & Business models

4. Entrepreneurship –Business model design -Making useful hypothesis –Validating key drivers
Tutorial 2 –Entrepreneurship case –Building hypothesis for Market validation –Methods & schedule.

5. Entrepreneurship: Drivers for execution, Team, Technics, Finance & Financing, Project management
Tutorial 3 –Entrepreneurship case –Collecting information & formalizing global feedback’s –reinterpreting scenarios for development.

6. Entrepreneurship - Selling your project : before selling your product, key success factors
To whom? why does it matter? Growth management Tutorial 4 –Entrepreneurship case –BP Formulation & Investor’s pitch

7. Innovation & Entrepreneurship –Best in class practices: reviews for industry, local governments and entrepreneurs –Key learnings reviews.

Bibliography

BOOKS USED AS REFERENCE:
Alter, N. 2000. Ordinary Innovation. PUF, Coll.” Sociologies, Paris.
Bower, Joseph L., and Clayton M. Christensen. 1995. Disruptive Technologies: Catching the Wave.
Harvard Business Review
Brandenburger, Adam M., and Barry J. Nalebuff. 2011. Co-Opetition. Random House LLC.
Chesbrough, Henry. 2013. Open Business Models: How to Thrive in the New Innovation
Landscape. Harvard Business Press.
Lewis, R. 1994. Evolution Man: Or How I Ate My Father, Vintage Eds.
Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works. O’Reilly Media Inc.
Osterwalder, A. & Pigneur, Y. 2013. Business Model Generation: A Handbook for Visionaries, Game
Changers, and Challengers. John Wiley & Sons.
Ries, E. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses. Crown Publishing Group.
Rogers, E.M. 2003. Diffusion of Innovations, 5th Edition. Free Press.
Thiel, P. & Masters, B. 2014. Zero to One: Notes on Startups, or How to Build the Future. Crown Publishing Group.

ADDITIONAL READINGS:
Christensen, C.M., Baumann, H., Ruggles, R. & Sadtler, T.M. 2006. “Disruptive Innovation for Social Change.” Harvard Business Review 84 (12): 94.
Schumpeter, J. A. – articles and reviews.

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
Alter, N. 2000. Ordinary Innovation. PUF, Coll.” Sociologies, Paris.
Bower, Joseph L., and Clayton M. Christensen. 1995. Disruptive Technologies: Catching the Wave.
Harvard Business Review
Brandenburger, Adam M., and Barry J. Nalebuff. 2011. Co-Opetition. Random House LLC.
Chesbrough, Henry. 2013. Open Business Models: How to Thrive in the New Innovation
Landscape. Harvard Business Press.
Christensen, C.M., Baumann, H., Ruggles, R. & Sadtler, T.M. 2006. “Disruptive Innovation for Social
Change.” Harvard Business Review 84 (12): 94.
Lewis, R. 1994. Evolution Man: Or How I Ate My Father, Vintage Eds.
Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works. O’Reilly Media Inc.
Osterwalder, A. & Pigneur, Y. 2013. Business Model Generation: A Handbook for Visionaries, Game
Changers, and Challengers. John Wiley & Sons.
Ries, E. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses. Crown Publishing Group.
Rogers, E.M. 2003. Diffusion of Innovations, 5th Edition. Free Press.
Schumpeter, J. A. – articles and reviews.
Thiel, P. & Masters, B. 2014. Zero to One: Notes on Startups, or How to Build the Future. Crown
Publishing Group.

PUBLICATIONS OF THE iaelyon FACULTY REGARDING THE SUBJECT OF THE COURSE
Calamel, L., Defelix, C., Picq, T. & Retour, D. 2012. Inter-organisational projects in french
innovation clusters: the construction of collaboration. International Journal of Project
Management, 30 (1), p. 48-59.
Grama, S. & Royer, I. 2013. Competencies for open innovation for entrepreneurs in technological
incubators: an empirical test in Romania. Revue de l'Entrepreneuriat, 12(3), p. 33-58.
Micaelli, J.P, Forest, J., Bonjour, E. & Loise, D. 2016. Frugal Innovation or Frugal Renovation: How can Western Designers adopt Frugal Engineering?. Journal of innovation economics, 21 (3), p. 39- 56.

Tests

Final Exam
Oral + Written (3h)
Case study

Continuing Examination
In class examination
Participation an group projects

Additional Information

TEACHING METHODS
Case studies will be widely used and the course is targeted to be interactive in order to get students to a practical understanding of methods and mechanisms.

PRE-REQUISITE
A basic understanding in strategy, project management, marketing, corporate finance and organizations management.
Understanding of clusters, national systems of innovations and stakeholder management would be a plus.

Last updated: March 28, 2018