06260287 - International corporate strategies

The objective of this course is to present and experiment the various tools to undertake a company'internationalization process.

TARGETED KNOWLEDGE
Mastering the diversity and complexity of Internationalization Strategies

TARGETED SKILLS
Being able to diagnose a situation and to develop strategic recommendations for any company's internationalization.

Introduction

Chapter 1: Globalization and changes of the International Management
1.History and present times
2.Sources of globalization
3.Acceleration of the globalization process

Chapter 2:Management and company within international turmoil
1.Product life cycles
2.Development of international networks
3.Reactivity

Chapter 3: International Innovation
1.Innovation to sustain competitive advantage
2.Types of innovations
3.framework of analysis of innovation

Chapter 4: Corporate Social responsibility
1.Business Ethics and international management
2.Public-Private Partnerships (PPP)
3.Contribution of companies to Sustainable Development

Chapter 5: Formulation of international strategies
1.Looking for specific competitive advantages
2.Set up the objectives of the international development

Chapter 6: Implementation of international strategies
1.Main entry modes on foreign markets
2.Select the most appropirate entry modes

Chapter 7: Organizational structure of an international company
1.Main structures
2.The challenge of Coordination

Chapter 8: Management of international operations
1.ocalization of international activities
2.Evolution of functional policies

Chapter 9: Management of the culutral diversity
1.Culture, a polysemic and evolving concept
2.Management of a multicultural context

Chapter 10: Control and controls
1.Purpose of controls
2.Dimensions of controls
3.International Management Control

Conclusion

BOOKS USED AS REFERENCE:

• Mayrhofer, Urban, Management International, Pearson, 2011.
• Mayrhofer (ed.), Management of Multinational Companies, Palgrave macmillan, 2013.
• Verbeke, International Business Strategy,Cambridge University Press, 2013.

ADDITIONAL READINGS :

• Bouveret-Rivat, Mercier-Suissa, PME: conquérir des parts de marché à l'international, Dunod, 2010.

Final Exam
Written 3h
Case study and essay

Continuing Examination
In class Examination 1h

TEACHING METHODS
Formal course and case studies. company visits.

PREREQUISITE
Strategic Management in "tronc commun"
Mayrhofer, Urban, International Management, Pearson, 2011.
Verbeke, International Business Strategy (Second Edition), Cambridge University Press,2013.

ADDITIONAL READINGS:
Bouveret-Rivat, Mercier-Suissa, PME: Conquérir des parts de marché à l'international, Dunod, 2010.
Mayrhofer (ed.), Management of Multinational Companies, A French Perspective, Palgrave macmillan, Basingstoke, 2013.
Meier, Schier, Entreprises multinationales, Dunod, Paris, 2005.