06260143 - International business

Crédits ECTS 6
Volume horaire total 46
Volume horaire CM 30
Volume horaire TD 16

Responsables

  • Marc VALAX
  • Jérôme RIVE

Objectifs

This course introduces to students the main trends and concepts in international business. It aims to make students aware of the complexity, dynamism, opportunities and threats linked to foreign operations. Several concepts are presented, such as entry strategies, location choice, international risks and marketing, intercultural management, etc.

TARGETED KNOWLEDGE   
  • Being able to identify the functions of an organisation and its relationship with all its stakeholders,
  • Knowing how to mobilize the main concepts of organisation management in an international context,
  • Being open to the diversity of the worlds, taking stock and knowing how to adapt,
  • Being able to integrate societal responsibility into management practices in an international context.

TARGETED SKILLS
  • Use analytical tools to evaluate and choose between several locations
  • Use analytical tools to make strategic choices regarding to foreign markets

Contenu

  1. Introduction to international business: globalization and internation cooperation agreements
  2. Location choices & entry strategies: emerging & mature markets
  3. International risks and innovation
  4. Introduction to international marketing
  5. Intercultural management Introduction to international human resources

Bibliographie

BOOKS USED AS REFERENCE:
  • Mayrhofer, U. & Urban, S. (2011), Management International, Pearson Education 

ADDITIONAL READINGS:
  • Cavusgil, S.T., Knight, G. & Riesenberger, J. (2016), International Business: The New Realities, 4th Edition, Pearson

Contrôles des connaissances

Final Exam
Written , 2 hours

Continuing Examination
In class examination

Informations complémentaires

TEACHING METHODS
Several tools are used to illustrate this seminar, such as videos, case studies, powerpoints, newspaper, etc.  

PRE-REQUISITE
If no pre-requisite is needed to attend to this seminar, we strongly recommend students to stay informed regarding to global issues.
Reading economic newspapers will give them extra-keys to better understand companies' daily operations and constraints. 

ADDITIONAL READINGS:
The Economist Harvard Business Review Financial Times Les Echos

Mise à jour : 1 décembre 2016