06260156 - Doing international business

Crédits ECTS 3
Volume horaire total 20
Volume horaire CM 12
Volume horaire TD 8

Formations dont fait partie ce cours

Objectifs

Export Approach: environement, tools, newtworks, animation

TARGETED KNOWLEDGE
Tools and practical understanding of international environment
TARGETED SKILLS
Make an export audit, target markets, develp business, secure business

Contenu

Introduction to International Business
- Why going international?
- How going international?
- Challenges for businesses

International Entry Strategies
- Ethnocentric / Polycentric / Geocentric
- Multinational strategies

Managing Personal Issues
- Basics of success
- The expatriate challenges

Contrôles des connaissances

Written Exam: 4H
Type of examination: Case Study

Informations complémentaires

MODALITES PEDAGOGIQUES / NATURE DES SUPPORTS Power Point presentations to be downloaded on Spiral Complementary readings to be given in class. PRE-REQUIS EN TERMES DE CONNAISSANCES

  • Notions of international business.
  • Interest for international management.
  • Knowledge of English.

LECTURE(S) CONSEILLÉE(S) :

  • CZINKOTA, M.R., RONAKINEN, I.A. and MOFFETT, M.H. (2006). "International Business", 7th Edition, The Dryden Press, Fort Worth.
  • FRANCESCO, A.M. and GOLD, B.A.. (2004). "International Organizational Behavior". 2nd Ed. Prentice Hall, Upper Sadler River.