06260183 - Emerging countries project manager

Crédits ECTS 3
Volume horaire total 21
Volume horaire CM 21

Responsables

Objectifs

Different models of international business, The economic environment, The international trade organisations and trade agreements, The international business cultural environment, The business practices and paradigm used in different international markets, The uses of political, legal and regulatory ways to control the international trade, The definition of the right entry mode in different international markets.

TARGETED KNOWLEDGE
  • Know the international business environment
  • Criterias to research markets
  • Major evolutionary stages of planning
  • Regional trading areas of the world
  • The international marketing research process
  • Marketing opportunities in International Business
  • The drivers of globalization in International Business

TARGETED SKILLS
  • Strategic plan in International Business
  • international transaction
  • international business defined
  • understanding of emerging markets

Contenu

1. The economic environment, The international trade organisations and trade agreements
2. The uses of political, legal and regulatory ways to control the international trade, The definition of the right entry mode in different international markets.
3. The international business cultural environment, The business practices and paradigm used in different international markets
4. Different models of international business (I)
5. Different models of international business (II)
6. Review for the final exam

Bibliographie

BOOKS USED AS REFERENCE:
Good Strategy Bad Strategy: The Difference and Why It Matters Hardcover – Deckle Edge, July 19, 2011 by Richard Rumelt (Author)

ADDITIONAL READINGS:
The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results
Paperback– January 19, 2012 by Max Mckeown (Author)

Contrôles des connaissances

Final Exam
Written
Business Case

Continuing Examination
Written
In class examination
Work in group

Informations complémentaires

TEACHING METHODS
Videos, practical examples

TECHNOLOGY ENHANCED LEARNING:
Keynote, Quicktime player

ADDITIONAL READINGS:
International Business: The Challenge of Global Competition, 13th Edition Hardcover. January 17, 2012 / Author: Ball, Geringer, Minor, McNett