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International Summer Business Program - Lyon, France
Strategic Business Development with Europe
> Download the brochure
The International Summer Business Program focuses on Strategic Business Development with Europe. It will expose students to how successful international businesses have established themselves in Europe and how companies can likewise expand successfully from Europe to international markets.
This two-week program gathers international participants with professional experience in various activity sectors. It may also be opened to Master’s students. The program design originally combines courses in Management with a real and concrete company case study. Participants have the opportunity to visit a business site of an international Lyon-based company and work in team on a company development, strategic or marketing case/project. Findings and recommendations of the groups are presented to the company at the end of the program. Students are provided with a direct insight into the company development strategy.
The courses concentrate on European Strategic Development and are complimented with courses in European Marketing, Cross-Cultural Management and Specifics of European Corporate Cultures. They provide the link between the management theory and the real-case study in the business environment. The courses are taught in English by both senior faculty staff and practitioners from local agencies who deal with international business development issues. The program strong comparative approach allows participants to better understand the strategy of business development with Europe.
Participating in the international Summer Business Program provides participants with the unique opportunity of being part of a multi-cultural classroom setting with MBA students from highly renowned Management Schools. Over the years, the program has included participants such as MBA Students from the Carlson School of Management, Minnesota (USA) and the Faculty of Management Studies, New Delhi (India).
Courses
Courses are taught in English, four courses in total which are taught by IAE Lyon senior faculty staff and practitioners. Participants are required to take all courses offered.
- European Strategic Development
Pr. Yves Chappoz from IAE Lyon, Academic director for the Program with practitioners involved in that field such as the Lyon Economic Development Agency, the Agency for Rhône-Alpes Companies Export Development, Local Economy Policy Unit (LSBU, London), Eurada, ... - Cross Cultural Management
Senior Lecturer Jerome Rive, Dean of the IAE Lyon - European Marketing
- Specifics of European Corporate Cultures
Senior Lecturer Paul-Marc Collin from the IAE Lyon
Each course is evaluated either through individual or group assignment.
The program confers an International Summer Business School certificate to all participants who pass.
Company Case Study
A business site visit will be organised to an international Lyon-based company in order to provide the students with a direct insight into their development strategy.
Presentations are made by a company representative followed by a Questions & Answers session.
Students will then be set a current case study project which will be followed by a debriefing and results and feedback session.
Cultural activities include:
- A guided tour of Lyon, at the beginning of the program to create group feeling,
- A guided tour of a traditional french city such as Pérouges, Annecy...,
- A dinner, planned with a French Host Family (for international participants),
- A welcome party cocktail hosted by the Dean of the IAE Lyon at the beginning of the program.
These simple and genuine contacts allow participants to be immersed into the French culture and to discover different ways of life and local traditions.
Participants
Participating in the program is a unique opportunity of being part of a multi-cultural classroom setting. A typical class-group is made up of :
- MBA students from highly renowned Management Schools such as the Carlson School of Management, Minnesota (USA) and the Faculty of Management Studies, New Delhi (India), two IAE Lyon University Partners.
- Indidivual participants from other countries, either practitioners on life long learning, Master, MBA or PhD. Students.
Participants are given the chance to initiate international business networks.
Practical information
> Download the brochure
Acceptance Requirements
- Background in Management,
- English Proficiency (Participants will need to possess the language background or ability to work in the English Language).
Application Process & Deadline
- Application to download from the website and returned by May 25, 2012
> Download the Application Form - Application is to be completed along with current resume, current transcript (if applicable) and statement of interest.
Tuition & Fee
1,200 € for Participants in continuing education,
600 € for Job-seekers,
250 € for Master's pre-experience students.
Tuition & Fee include courses & company visits, access to campus facilities, cultural activities in the frame of the program. Tuition & Fee do not include housing. It is to be noted that international participants are usually housed in residence hotels in Lyon. Prices will vary depending upon the type of accommodation, from around € 500 to € 1,500 for two weeks, not including food. Arrangements may be suggested by IAE Lyon from a range of residences in the centre of town or near the IAE Lyon Manufacture des Tabacs Campus.
Any Enquiries are to be addressed to
Inssaf MANNONOV at
inssaf.mannonov@univ-lyon3.fr
IAE Lyon
Université Jean Moulin
6 cours Albert Thomas - BP 8242
69355 Lyon cedex 08 - France
(Création : Alexis Grattier et David Venier, DAVM Université Lyon 3)
The University of Lyon School of Management
L'international à l'IAE
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