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International Summer Business Program - Lyon, France

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Strategic Business Development with Europe


June 24 - July 5, 2013 in Lyon, France
Download the brochure


The International Summer Business Program originally combines management courses and a real company case study over a two-week period in Lyon.

It is targeted at international students looking to obtain an insight in strategic business development with a comparative approach of the international business environment and an
input by both academic and practitioners.

The program focuses on Strategic Business Development with Europe illustrating how prosperous international businesses have established themselves in Europe and how companies can likewise expand successfully from Europe to international markets.



Program

Real Life Business Case Study (36 hours)

A business site visit will be organised to an international Lyon-based company in order to provide the students with a direct insight into their development strategy. 
Presentations are made by a company representative followed by a Questions & Answers session.
Students will then be set a current case study project which will be followed by a debriefing and results and feedback session.
> e.g. Company Case Study: Renault Trucks - Volvo Group
 

COURSES 

Courses are taught in English, three courses in total which are taught by IAE Lyon senior faculty staff and practitioners. Participants are required to take all courses offered.

  • European Strategic Development (9 hours)
    Professor Yves Chappoz - IAE Lyon
  • European Marketing (6 hours)
    Instructor : Mrs. Sylvia Didier, Consultant in Marketing and Project Management
  • Cross Cultural Management (3 hours)
    Senior Lecturer Jerome Rive, Dean of the IAE Lyon


Each course is evaluated either through individual or group assignment.
Participants will receive an IAE Lyon - University School of Management cartificate uppon completion of the program.



Benefits to participants

 

Join a multicultural classroom

The International Summer Business Program integrates executive MBA students of the IAE Lyon International MBA program, as well as a mix of graduate and postgraduate European and overseas candidates. The diversity of a multicultural and multidisciplinary group helps provide a comparative approach.

Every year the program integrates to the group participants from the executive MBA programs at the Carlson School of Management (Minnesota, USA), the Faculty of  Management Studies (New Delhi, India) and the Vadym Hetman Kyin National Economic University (Kiev, Ukraine).

Contribute to a real-life case study for a Lyon-based international company

The International Summer Business Program is designed around the in-class resolution of a concrete existing business development project for a Lyon-based company.
Divided into project teams, the program participants draft a recommendation plan based on their diverse professional skills and backgrounds all the while benefiting from the guidance of
academics and practitioners. 

Develop an international business network

Molded as a global program entirely taught in English and focusing on a European business development scheme for a company based in Lyon, the International Summer Business
Program welcomes executive candidates from all around the world enabling participants to develop and strengthen their business network internationally.



The French way of life

The International Summer Business Program includes several typical French cultural activities to allow participants to entirely immerse themselves in a European Culture and discover the French way of life!

> An on campus welcoming reception
Hosted by the Dean of the IAE Lyon - University of Lyon School of Management upon beginning of the program and following a guided tour of the campus

> A guided tour of Lyon
Organized within the first couple of days of the program to enable team building

> An at-home traditional French dinner
Hosted at a French Family’s home in town (for international participants)

> A guided tour of a typical French city
Such as Pérouges, Annecy…


Why Lyon?

Located at the heart of the European Union, Lyon is the second largest city in France after Paris.
Located at the confluence of the Saone and Rhone rivers, and with its Gallo Roman heritage and Italian architecture, Lyon has been listed as UNESCO World Heritage since 1998.

In 2007 the city was ranked by Reader’s Digest as the 7th most livable city in the world.
Today life goes on in the historical center, with its restaurants, shops, cultural sites, opera house, theaters, museums, cinemas and parks. Known for its tradition of excellence in food, Lyon distinguishes itself as the gastronomical capital of France.

Conveniently located at the crossroad of Europe, Lyon benefits from excellent rail and air transportation and is only a couple of hours away from Paris, the South of France, ski resorts and many European cities.

LYON: Capital of the Rhone-Alps region and France’s number one destination for international companies:

> Rhone-Alps: 5th GDP out of 204 European Regions

> Over 1500 company decision centers: Sanofi Aventis, bioMérieux, Groupe Seb, Renault Trucks (World Headquarters), Bayer CropsScience, JTEKT, Scotts International (European Headquarters)…

> International Institutions: Interpol, Euronews, the International Cancer Research Center, the WHO, one of the 2 European bio-safety level-4 laboratory, 70 consular representations…

> Global events and conferences...

The quality of life and high level of higher education programs on offer combined with a dynamic and growing economy make of Lyon one of Europe’s most attractive academic and economic centers.
With 4 universities and 20 “grandes écoles” (national graduate schools), and over 12 000 international students for a total population of 120 000 students, Lyon stands out as a genuinely international university town.

> Discover Lyon : www.en.lyon-france.com



Practical information


PARTICIPANTS 
Participating in the program is a unique opportunity of being part of a multi-cultural classroom setting. A typical class-group is made up of :

  • MBA students from highly renowned Management Schools such as the Carlson School of Management, Minnesota (USA) and the Faculty of Management Studies, New Delhi (India), two IAE Lyon University Partners.
  • Indidivual participants from other countries, either practitioners on life long learning, Master, MBA or PhD. students.

ACCEPTANCE REQUIREMENTS

  • English Proficiency (Participants will need to possess the language background or ability to work in the English Language).

APPLICATION PROCESS & DEADLINE
  • Application to download from the website and returned by May 15, 2013
    >
    Download the Application Form
  • Application is to be completed along with current resume, current transcript (if applicable) and statement of interest.


Tuition & Fee

 1,200 € for Participants in continuing education,
 600 € for Job-seekers,
 250 € for Master's pre-experience students.
 

Tuition & Fee include courses & company visits, access to campus facilities, cultural activities in the frame of the program. Tuition & Fee do not include housing. It is to be noted that international participants are usually housed in residence hotels in Lyon. Prices will vary depending upon the type of accommodation, from around € 500 to € 1,500 for two weeks, not including food. Arrangements may be suggested by IAE Lyon from a range of residences in the centre of town or near the IAE Lyon Manufacture des Tabacs Campus.

Download the brochure

Any Enquiries are to be addressed to
Ms Tessa ADRIAN - tessa.adrian@univ-lyon3.fr

IAE Lyon
Université Jean Moulin
6 cours Albert Thomas - BP 8242
69355 Lyon cedex 08 - France
 


 

 

(Création : Alexis Grattier et David Venier, DAVM Université Lyon 3)


International MBA

Executive MBA in English 
> More information
The brochure

Last updated: April 23, 2013