06220079 - International Corporate Development

Crédits ECTS 5
Volume horaire total 46
Volume horaire CM 30
Volume horaire TD 16

Responsables

Objectifs

The objective of this course is to present and experiment the various tools to undertake a company'internationalization process.

TARGETED KNOWLEDGE :

Mastering the diversity and complexity of Internationalization Strategies

TARGETED SKILLS :
Being able to diagnose a situation and to develop strategic recommendations for any company's internationalization.

Contenu

Introduction
Chapter 1: Globalization and changes of the International Management
1. History and present times
2. Sources of globalization
3. Acceleration of the globalization process

Chapter 2 : Management and company within international turmoil
1. Product life cycles
2. Development of international networks
3. Reactivity

Chapter 3 : International Innovation
1. Innovation to sustain competitive advantage
2. Types of innovations
3. Framework of analysis of innovation

Chapter 4 : Corporate Social responsibility
1. Business Ethics and international management
2. Public-Private Partnerships (PPP)
3. Contribution of companies to Sustainable Development

Chapter 5 : Formulation of international strategies
1. Looking for specific competitive advantages
2. Set up the objectives of the international development

Chapter 6 : Implementation of international strategies
1. Main entry modes on foreign markets
2. Select the most appropirate entry modes

Chapter 7 :
Organizational structure of an international company
1. Main structures
2. The challenge of Coordination

Chapter 8 : Management of international operations
1. Localization of international activities
2. Evolution of functional policies

Chapter 9 : Management of the culutral diversity
1. Culture, a polysemic and evolving concept
2. Management of a multicultural context

Chapter 10 :
Control and controls
1. Purpose of controls
2. Dimensions of controls
3. International Management Control

Conclusion

Bibliographie

BOOKS USED AS REFERENCE :
  • Mayrhofer, Urban, Management International, Pearson, 2011.
  • Mayrhofer (ed.), Management of Multinational Companies, Palgrave macmillan, 2013.
  • Verbeke, International Business Strategy, Cambridge University Press, 2013.

ADDITIONAL READINGS :
Bouveret-Rivat, Mercier-Suissa, PME : Conquérir des parts de marché à l'international, Dunod, 2010.

Contrôles des connaissances

Final Exam : Written, 3h
Type of examination : Case study and essay

Continuing Examination : Written Exam, 1h
In class Examination
Nature of student work and proportion weight : Dossier

Informations complémentaires

TEACHING METHODS
  • Formal course and case studies
  • Company visits.

PREREQUISITE

Strategic Management in "tronc commun"
  • Mayrhofer, Urban, International Management, Pearson, 2011.
  • Verbeke, International Business Strategy (Second Edition), Cambridge University Press,2013.

ADDITIONAL READINGS :
  • Bouveret-Rivat, Mercier-Suissa, PME : Conquérir des parts de marché à l'international, Dunod, 2010.
  • Mayrhofer (ed.), Management of Multinational Companies, A French Perspective, Palgrave macmillan, Basingstoke, 2013.
  • Meier, Schier, Entreprises multinationales, Dunod, Paris, 2005.