This course presents the fundamentals of Strategy. It emphasizes two main points: the Strategic Diagnosis and the Strategic Options available to corporations.
CONNAISSANCES A ACQUERIR Competitive analysis Building a Competitive advantage Strategic development modes
COMPETENCES CIBLES Write a detailed diagnosis of a firm in its environment Make recommendations to build and sustain a competitive advantage Identify and compare the different development modes, both nationally and internationnally.
Content
Introduction 1. Competitive Analysis 1.1. Environment analysis 1.2. Competitve analysis 1.3. The SWOT model 2. Building a Competitive Advantage 2.1. The Value Chain 2.2. The Cost Leadership Strategies 2.3. The Differentiation Strategies 2.4. Resources and Competencies 3. Strategic development modes 3.1. Diversification 3.2. Externalisation 3.3. Internationalisation 3.4. Mergers and Acquisitions 3.5. Alliances Conclusion
Bibliography
Johnson and Scholes: Exploring Strategic Management
Leroy Frédéric, Les stratégies de l'entreprise, Dunod, last edition.
Tests
Final exam Written 3 hours Case study and short essay
Additional Information
MODALITES PEDAGOGIQUES / NATURE DES SUPPORTS Cours magistral (oral et powerpoint) et applications (études de cas versions papier et électroniques).
PRE-REQUIS EN TERMES DE CONNAISSANCES Fondamentaux en Economie Industrielle
LECTURE(S) CONSEILLEE(S) : Porter M, Choix stratégiques et concurrence: techniques d'analyse des secteurs et de la concurrence dans l'industrie.
iaelyon Université Jean Moulin 1C avenue des Frères Lumière CS 78242 69372 Lyon cedex 08 Phone : +33 (0)4 78 78 70 66 On the web
Stages et carrières
Stages, alternance, emploi : entreprises, déposez vos offres à destinations des étudiants et diplômés de l'iaelyon, consultez le calendrier des stages et la CVthèque.
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