06240531 - Innovation management and new product development

Credit hour 3
Total number of hours 21
Number of hours for lectures 21

Goals

This course consists in discoveting and practicing the innovative process. From idea generation to market buiding, we tackle all the managerial steps and stakes of new product development.

TARGETED KNOWLEDGE
  • nature and forms of innovation
  • creative tools
  • stakes and steps of innovation management

TARGETED SKILLS
  • know how to laucnh and organize a new product development process
  • envision potential barriers/catalysors of innovation
CSR DIMENSION
Reverse and frugal innovation

Content

• Try and understand what innovation is…
  1. Definitions and typologies
  2. Strategic Motives
  3. Sources and barriers

• … to manage it
  1. Idea generation
  2. Idea selection and implementation
  3. Protection and diffusion
  4. Financing

Bibliography

BOOKS USED AS REFERENCE:
  • Innovation Management and new product development, Trott (2011)
  • Managing innovation, Tidd and Bessant (2013)

ADDITIONAL READINGS:
  • research articles from academic journals such as JPIM, IJIM, but also from managerial journals (Harvard Business Review)

PUBLICATIONS OF THE iaelyon FACULTY REGARDING THE SUBJECT OF THE COURSE
  • Burger-Helmchen, Hussler and Cohendet (2016), "Les grands auteurs en management de l'innovation et de la créativité", EMS
  • Hussler and Burger-Helmchen (2017), Reverse innovation, "Elgar companion to innovation and knowldege creation", Bathelt et al., EE

Tests

Final Exam
Written assignment on the innovative process implemented
Collective

Continuing Examination
In class examination
5 min pitch of their innovative product

Additional Information

TEACHING METHODS
Alternance of formal courses and practical implementation of the concepts on a follow-up case study