06270111 - Intercultural Communication

Diploma level Master - Semestre 3
Credit hour 3
Total number of hours 21
Number of hours for lectures 21

Goals

This course is designed to enable students to understand how the multiple forms and stages of communication are impacted by culture, and to equip them so that they can adapt and communicate more effectively in the global village that is today’s diversified management and working environment.

TARGETED KNOWLEDGE    

  • The links between communication and culture
  • How cultural factors render business communication more complex
  • How to prepare to communicate interculturally in different business contexts
  • Keys to improving intercultural communication competency


TARGETED SKILLS

  • Ability to critically analyse classical cultural models
  • Ability to adapt communication style to cultural context
  • Ability to apply theory to practise in specific intercultural business tasks such as conflict resolution, negotiation, leading teams, and marketing
  • Know how to develop personal intercultural communication skills

Content

  • Definitions of culture and communication
  • A cultural approach to communication
  • The underlying structures of culture and how they impact communication
  • Stereotypes and prejudice in intercultural communication
  • The cross-cultural significance of non-verbal communication
  • Communicating interculturally in different business contexts
  • Developing intercultural communication sensitivity
  • Application of theory to practical intercultural communication in business contexts

Bibliography

BOOKS USED AS REFERENCE:
International Management: Managing Across Borders and Cultures by Helen DERESKY (IAE Library Reference: 658.049 DER). Chapter 4, title: “Communicating Across Cultures

ADDITIONAL READINGS:
Intercultural Communication, a reader, by Samovar L.A., Porter R.E., and McDaniel (13th Edition)

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDIG THE SUBJECT OF THE COURSE
The Hidden Dimension, by E.T. Hall

Tests

Final exam
Written, Collective, 90min
Written exam based on course content. Mix of short and essay-type questions. (65% of final mark)

Continuing Examination
Individual and group presentation of research on an intercultural communication business issue. (35% of final mark)

Additional Information

TEACHING METHODS
  • Case studies (using both internet and non-internet sources)
  • Role-plays
  • Quizzes
  • Group work and group feedback
  • All teaching supports will be made available to students in pdf format

TECHNOLOGY ENHANCED LEARNING :
  • Video analysis
  • Analysis of internet websites
  • On-line quizzes (Kahoot)