06270142 - Public Speaking and Communication

Diploma level Master - Semester 3
Credit hour 3
Total number of hours 21
Number of hours for lectures 21


This course gives an introduction, demonstrates and coaches public speaking skills and the art of storytelling. The students will not only be able to recognise and use certain techniques, they will be required to learn how to give and receive constructive feedback to and from their peers when speaking in public.
This course's goal is to prepare students for success in typical public speaking situations and provide them with guidelines to organise, craft and deliver an effective speech which will resonate with their audience, enhanced by storytelling.
  • Estimation of personal work/study time (outside of lessons) : 1-2 hours
  • Estimation of group work (outside of lessons): 2-3 hours

During these workshops, students will become more at ease speaking in public through practice, improvisation, and positive reinforcement. The art of giving feedback and evaluating public speaking will be learnt by the whole class who will be trained as “evaluators” in the Toastmaster® method. They will become intrigued about what makes an impactful public speaker and will gradually start to enjoy the chance to speak in public if it was not the case at the beginning of the course. The students will practice giving feedforward comments to their peers to reinforce confidence and enhance the skill of speaking in public to all audiences, using different styles and content.


  1. Introductions - ice breaker
  2. Dealing with anxiety and fear when speaking in public
  3. Learning how to be present.
  4. Analysis of body language
  5. Introduction of Evaluations and how to give positive feedback to a peer
  6. The importance of improvisation
  7. Using voice properly - pitch/tone/volume
  8. What is an elevator pitch and how to engage properly
  9. How to deal with questions and even hostility
  10. The power of storytelling and using stories in a business setting
  11. How to craft a speech for eloquence using literary devises
  12. Communicating in an intercultural world
  13. How to make a toast in public


  1. The naked presenter - Garr Reynolds
  2. The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative – Stephen Denning
  3. Storytelling : Enjeux, méthodes et cas pratiques de communication narrative – Franck Plasse
  4. Resonance by Nancy Duarte



Individual grade    
Assessment type : Written     
Length: 45 mins    
Nature of the assessment: Q&A

Other grade(s)
Grading during class
Length:  45 mins written
Group project « storytelling in a group”

Weight : 50% / 50%

Additional Information

The methods for this course work are inspired by the Toastmaster® method for public speaking plus the Ariel® method for Storytelling.  The techniques are taught by alternating theory and practice. Students will attend lectures to obtain theoretical knowledge of subjects within the public speaking and communication domain. They will then have the opportunity to apply and practice this knowledge in practical situations and learn to give constructive feedforward comments to each other regarding their application of the knowledge. The class members will only use constructive comment on points that can be improved.  This is to help build the confidence of each participant and to help them grow into effective public speakers.  

  • Use of video to show professional speakers and analyze their speeches.
  • Use of computers and microsoft PowerPoint to create presentation visual aids
  • Storytelling group tools such as dice icons, card imagery etc.

Si aucun pré-requis n'est nécessaire pour assister à ce séminaire, il est vivement recommandé aux étudiants de se tenir informés des enjeux mondiaux. La lecture de journaux économiques leur donnera des clés supplémentaires pour mieux comprendre le fonctionnement et les contraintes quotidiennes des organisations (exemples : The Conversation, The Economist, le Financial Times, Harvard Business Review, entre autres).

Mayrhofer, U. & Urban, S. (2011), Management international. Des pratiques en mutation, Paris, Pearson Education.

Les étudiants peuvent accéder à des ressources clés (articles académiques, journaux, vidéos, etc.) par le biais de la bibliothèque électronique (accessible via leur compte étudiant). Les bases de données telles qu’EBSCO, Proquest, Cairn ou encore Sciences Direct offrent un accès très large aux articles académiques. Les bases de données Diane, Europresse, Factiva, offrent un accès relativement riche aux ressources de presses ainsi qu’aux données comptables. Enfin, les bases Statista et Xerfi permettront aux étudiants d’accéder à différentes études de marché leur permettant de mieux comprendre les tendances des différents secteurs.