06200941 - Digital Transformation and Information Technology

The course Digital Transformation and Information Technology aims to explore the role of the innovation technology, especially data, on the definition of company’s strategy.  The course addresses existing digital transformation frameworks, new busness models and startegic opportunities created by the emergent technology.

TARGETED KNOWLEDGE
Part 1:

• Information technology value chain.
• Long tail model.
• Collaborative Business Model.
• Hypercompetition.
• Blue Ocean Strategy.
• Resource-based strategy.

Part 2:

• Digital Transfromation Frameworks
• Emergent technologies
• Competing with data
• Cybersecurity and privacy.

TARGETED SKILLS
Part 1 :

• Ability to analyse an industry, with consideration for the impact of IT.
• Ability to analyse the role of the digital technology in the definition of strategy.
• Ability to specify a business strategy, with consideration for the impact of IT.

Part 2:

• Ability to research a novell technology and approproately apply it to resolve a business problem.
• Ability to consider a range of business transfromation apporaches and apply an appropriate framework in response to a set of business objectives.

1. Presentations about the articles ( list refreshed annually).

2. Cases: (working list)
F- AIRBNB: https://fr.airbnb.com/
G- UBER: https://www.uber.com/
H- LEBONCOIN.FR: http://www.leboncoin.fr/
I- AMAZON: www.amazon.com
J- GOOGLE: www.google.com

For each case, the students will have to identify:
- the industry,
- the value chain,
- the business model,
- the influence of IT
- the competitive advantage,
- the competitors.

1. Delloite 2019 Digital transformation as a path to growth
2. KPMG Digital Transformation Playbook

1. Grant, Robert M. (2015), Contemporary Strategy Analysis: Text and Cases Edition , John Wiley.
2. Porter, Michael E., and Victor A. Millar (1985), How Information Gives You Competitive Advantage, Harvard Business Review, vol. 63, n° 4, p. 149–160.

1. « Mobile information systems and organisational control: beyond the panopticon metaphor? », European Journal of Information Systems, May 2014 (A. Leclerq-Vandelanoitte, H. Isaac, M. Kalika).
2. « Relationship building in virtual teams: A leadership behavioral complexity perspective », Human Systems Management 32, 2013, pp. 199-211 (N. Jawadi, M. Daassi et M. Favier, M. Kalika).
3. « The Translated Strategic Alignment Model: A Practice-Based Perspective », Systèmes d’Information et Management Vol. 18, No 2, 2013 ( I. Walsh et A. Renaud, M. Kalika), Prize CIGREF AIM 2014 of best article of SIM journal.
4. « The Influence of Individual, Contextual, and Social Factors on Perceived Behavioral Control of Information Technology: A Field Theory Approach », Journal of Management Information Systems, 28, 3, 2012, pp. 201-234 ( C. Elie Dit Cosaque, J. Pallud, M. Kalika).
5. « A Dynamic Capabilities Approach to Understanding the Impact of IT-Enabled Businesses Processes and IT-Business Alignment on the Strategic and Operational Performance of the Firm », Communications of the Association for Information Systems (CAIS), Volume 26, 2010 ( A. Schwarz, H. Kefi, M. Schwarz, M. Kalika).
6.  « Theorizing HR Intranets: Contextual, Strategic and Configurative Explanations », International Journal of Technology and Human Interaction, 2010 (F. Laval, V. Guilloux, M. Kalika)

Continuing Examination
In class examination
Nature of student work and proportion weight:
Part 1: Article presentation (50%)
Part 2: Case presentation (50%)

TEACHING METHODS
The course is based on the principle that knowledge in Executive Education needs to be useful to managers and applicable to their own companies. The course aims to create the opportunity for implementation of the concepts and tools presented in the course. To achieve this pedagogical objective, two exercises are employed.
1- Student presentations of the articles to read before the courses, presentation of the key concepts, application of these key concepts to their companies.
2- Group Analysis of cases of companies affected by the IT challenge.

TEACHING MATERIAL:
Slides and printed handouts, knowledge sharing about real cases, practical exercises will be shared ahead of the seminars.

TECHNOLOGY ENHANCED LEARNING:
Full use of internet resources for research and collaborative work.

PRE-REQUISITE
Strategy course: diagnosis, business strategy, corporate strategy