06290695 - Data Collection for Marketing and Management
| Niveau de diplôme | |
|---|---|
| Crédits ECTS | 3 |
| Volume horaire total | 36 |
| Volume horaire CM | 18 |
| Volume horaire TD | 18 |
Responsables
- Manon MICHAL
Objectifs
The aim of this course is to teach students how to construct a coherent research approach to scientific or professional research problems, using qualitative and/or quantitative methods.
To this end, students will be introduced to different data collection techniques, to benefit from a rich panel from which they will be able to draw when they will have to answer questions, whether as part of their studies or in their future professional life.
Estimation of private study (outside of contact hours): 10 hours
DIMENSION OF SOCIAL RESPONSIBILITY
Take ethical research issues into account during the research design phase.
Be aware of the moral issues specific to each research method.
TARGETED KNOWLEDGE AND SKILLS
Know the different research methods.
Understand the context in which one is chosen over another.
Consider ethical stakes of research in its implementation.
To this end, students will be introduced to different data collection techniques, to benefit from a rich panel from which they will be able to draw when they will have to answer questions, whether as part of their studies or in their future professional life.
Estimation of private study (outside of contact hours): 10 hours
DIMENSION OF SOCIAL RESPONSIBILITY
Take ethical research issues into account during the research design phase.
Be aware of the moral issues specific to each research method.
TARGETED KNOWLEDGE AND SKILLS
Know the different research methods.
Understand the context in which one is chosen over another.
Consider ethical stakes of research in its implementation.
Contenu
COURSE OUTLINE
Research approach
Research topic- Research question - Research design
Interviews
Ethnography/ observations
Documentary analysis
Research approach
Research topic- Research question - Research design
Interviews
Ethnography/ observations
Documentary analysis
Bibliographie
RECOMMENDED TEXTS AND PUBLICATIONS
JW Creswell & JD Creswell (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational Research Methods, 16(1), 15-31.
Yin, R. K. (2018). Case Study Research Design and Methods (6th ed.). SAGE Publications.
TEXTS AND PUBLICATIONS OF IAELYON FACULTY ON THE SUBJECT OF THE COURSE
Kalika M., Thévenet M. (2021), Changement de paradigme dominant : de la qualité académique à l’impact managérial, In A. Burlaud & F. Bournois (Éds.), L’enseignement de la gestion en France : Identité, défis et enjeux (p.163-172). Editions EMS.
JW Creswell & JD Creswell (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational Research Methods, 16(1), 15-31.
Yin, R. K. (2018). Case Study Research Design and Methods (6th ed.). SAGE Publications.
TEXTS AND PUBLICATIONS OF IAELYON FACULTY ON THE SUBJECT OF THE COURSE
Kalika M., Thévenet M. (2021), Changement de paradigme dominant : de la qualité académique à l’impact managérial, In A. Burlaud & F. Bournois (Éds.), L’enseignement de la gestion en France : Identité, défis et enjeux (p.163-172). Editions EMS.
Contrôles des connaissances
Individual grade
Written, 3h
Other grade(s)
Grading during class, oral presentation 30min
Written, 3h
Other grade(s)
Grading during class, oral presentation 30min
Informations complémentaires
TEACHING METHODS
Lectures, flipped classroom, practical work.
NATURE OF MATERIALS
PowerPoint, pdf documents, videos.
Lectures, flipped classroom, practical work.
NATURE OF MATERIALS
PowerPoint, pdf documents, videos.