iaelyon International Week 2020: coming to you from Morocco, Czech Republic and Canada !

Offered during the 2020 International Week

 International Week at HEM Business School (Morocco)

• January 6 : Arrival in Tangiers
• January 7 and 8 : "Social innovation and entrepreneurship" Seminar
• January 9 : On-site workshop at Perdicaris
• January 10 : Cultural visit of the old city of Tangiers, company visit to discover the best practices of Corporate Social Responsibility
• January 11 : Departure for Lyon, or stay for a weekend at our own cost.

 International Week at VSE Prague (Czech Republic)  

> Download the program

• January 6 : Arrival in Prague
• January 7 : "Expansion of the European Union and current economic conditions in Central and Eastern Europe"seminar ; Guided visit of Prague
• January 8: "The marketing plan and the situational analysis methods of the market" seminar; company visit (Google)
• January 9 : "Commercialization specificities in CR" and "Launching of the cosmetic brand Uriage on the Czech Market"seminars; visit to the Economic Cooperation Service of the French Embassy in Czech Republic
• January 10 : Preparation of presentation on "Building a marketing plan to launch a top French brand in the Czech Market" in the morning, and presentation in the afternoon, followed by a closing dinner 
  January 11 : Departure for Lyon

 International Week at HEC Montréal (Canada)

> Download the program

• January 5: Arrival in Montreal
• January 6 : Guided visit of Montreal 
• January 7 : “The current trade landscape and why it matters” and “Economic diplomacy and its discontents” seminars 
• January 8 : “Why, where and how do companies go abroad?” and “Who should companies target abroad: the TOP, MOP or BOP?” seminars
• January 9 : “Is your organization ready to internationalize?” seminar; company visit
• January 10 : “Managing the tension between global strategy and local reality” seminar; Afternoon conference 
• January 11 : Departure for Lyon

TESTIMONIALS (MOROCCO)