06220671 - Strategic Diagnosis

The strategic diagnosis course aims to consolidate students' skills in strategic diagnosis. The teaching is based on an understanding of the issues and the current context facing companies. The practical sessions are based on a case study of a real company chosen by the students. The main expected outcome of this collective work will be a summary note for the company's decision-makers.

Estimation of private study (outside of contact hours): 20 hours

DIMENSION OF SOCIAL RESPONSIBILITY

Corporate Social Responsibility as an internal component of strategic diagnosis

TARGETED KNOWLEDGE AND SKILLS 

Ability to produce a strategic diagnosis
Ability to defend strategic recommendations

COURSE OUTLINE

1 - Introduction: defining strategic management
2 - Strategic diagnosis, one part of a process
Strategic choices (business vs. corporate)
Strategy in action (assessment, processes)

3 - Strategic diagnosis in a competitive paradigm
External diagnosis (PESTEL, competitive forces, groups map)
Internal diagnosis (RBV, VRIO, CSR)
Summary: from SWOT to TOWS

4 - Strategic diagnosis in a coopetitive paradigm
Coopetition, ecosystems and open strategy
Business models and strategic diagnosis
New generic digital competitive strategies

5 - Conclusion: strategic management to meet grand challenges

PRESCRIBED TEXTS AND PUBLICATIONS
JOHNSON G., R. WHITTINGTON, K. SCHOLES, D. ANGWIN and P. REGNER (2017), Exploring Strategy: Text and Cases, Pearson (11th edition).

RECOMMENDED TEXTS AND PUBLICATIONS
MEYER O. (2018), Diagnostic stratégique : compétitivité, performance et création de valeur, Dunod.
PARMENTIER G. et GANDIA R. (2022), Stratégies et business models à l’ère digitale, DeBoeck.

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
MINTZBERG H., B. AHLSTRAND and J. LAMPEL (2005), Strategy Safari: A Guided Tour Through The Wilds of Strategic Management, Free Press.

TEXTS AND PUBLICATIONS OF IAELYON FACULTY ON THE SUBJECT OF THE COURSE  
TANNERY F., A‐C. MARTINET, T. HAFSI et J‐P. DENIS (2022), Encyclopédie de la stratégie, EMS.

Individual grade
Written

Other grade(s)
Grading during class : summary note

TEACHING METHODS

NATURE OF MATERIALS
Slideshow, videos

TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Moodle

PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS

ADVISED PRIOR READING
DUMOULIN R., G. GUIEU, P‐X. MESCHI et F. TANNERY (2010), La stratégie de A à Z : 350 mots pour comprendre, Dunod.

RESOURCES AVAILABLE
What is Strategy? It’s a Lot Simpler Than You Think!