Management - Ressources Humaines
06220671 - Strategic Diagnosis
Niveau de diplôme | |
---|---|
Crédits ECTS | 3 |
Volume horaire total | 30 |
Volume horaire CM | 18 |
Volume horaire TD | 12 |
Responsables
Objectifs
The strategic diagnosis course aims to consolidate students' skills in strategic diagnosis. The teaching is based on an understanding of the issues and the current context facing companies. The practical sessions are based on a case study of a real company chosen by the students. The main expected outcome of this collective work will be a summary note defended orally for the company's decision-makers.
Estimation of private study (outside of contact hours): 20 hours
DIMENSION OF SOCIAL RESPONSIBILITY
Corporate Social Responsibility as an internal component of strategic diagnosis
TARGETED KNOWLEDGE AND SKILLS
Ability to produce a strategic diagnosis
Ability to defend strategic recommendations
Estimation of private study (outside of contact hours): 20 hours
DIMENSION OF SOCIAL RESPONSIBILITY
Corporate Social Responsibility as an internal component of strategic diagnosis
TARGETED KNOWLEDGE AND SKILLS
Ability to produce a strategic diagnosis
Ability to defend strategic recommendations
Contenu
COURSE OUTLINE
1- Introduction: defining strategic management (1 session)
2- Strategic diagnosis, one part of a whole (1 session)
3- Strategic diagnosis in a competitive paradigm (4 sessions)
4- Strategic diagnosis in a collaborative paradigm (5 sessions)
5- Conclusion: strategic management to meet grand challenges (1 session)
1- Introduction: defining strategic management (1 session)
2- Strategic diagnosis, one part of a whole (1 session)
- Strategic position (internal and external)
- Strategic choices (business vs. corporate)
- Strategy in action (assessment, processes)
3- Strategic diagnosis in a competitive paradigm (4 sessions)
- External diagnosis (PESTEL, competitive forces, groups map)
- Internal diagnosis (RBV, VRIO, CSR)
- Summary: from SWOT to TOWS
4- Strategic diagnosis in a collaborative paradigm (5 sessions)
- Coopetition, ecosystems and open strategy
- Business models and strategic diagnosis
- New generic digital competitive strategies
5- Conclusion: strategic management to meet grand challenges (1 session)
Bibliographie
PRESCRIBED TEXTS AND PUBLICATIONS
WHITTINGTON R. &al. (2023), Exploring Strategy: Text and Cases, Pearson (13th edition).
RECOMMENDED TEXTS AND PUBLICATIONS
BAMFORD C.E. &al. (2024), Strategic management and business policy: globalization, innovation, and sustainability, Pearson (16th edition).
EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
MINTZBERG H., B. AHLSTRAND and J. LAMPEL (2005), Strategy Safari: A Guided Tour Through The Wilds of Strategic Management, Free Press.
WHITTINGTON R. &al. (2023), Exploring Strategy: Text and Cases, Pearson (13th edition).
RECOMMENDED TEXTS AND PUBLICATIONS
BAMFORD C.E. &al. (2024), Strategic management and business policy: globalization, innovation, and sustainability, Pearson (16th edition).
EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
MINTZBERG H., B. AHLSTRAND and J. LAMPEL (2005), Strategy Safari: A Guided Tour Through The Wilds of Strategic Management, Free Press.
Contrôles des connaissances
Individual grade
Written Exam
Mini case study (open-ended questions), 2h
Other grade(s)
Grading during class
Oral presentation & summary note
Weight: 50/50
Written Exam
Mini case study (open-ended questions), 2h
Other grade(s)
Grading during class
Oral presentation & summary note
Weight: 50/50
Informations complémentaires
TEACHING METHODS
NATURE OF MATERIALS
Slideshow, videos
TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Moodle
PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS
ADVISED PRIOR READING
DUMOULIN R., G. GUIEU, P‐X. MESCHI et F. TANNERY (2010), La stratégie de A à Z : 350 mots pour comprendre, Dunod.
RESOURCES AVAILABLE
What is Strategy? It’s a Lot Simpler Than You Think!
NATURE OF MATERIALS
Slideshow, videos
TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Moodle
PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS
ADVISED PRIOR READING
DUMOULIN R., G. GUIEU, P‐X. MESCHI et F. TANNERY (2010), La stratégie de A à Z : 350 mots pour comprendre, Dunod.
RESOURCES AVAILABLE
What is Strategy? It’s a Lot Simpler Than You Think!
Formations dont fait partie ce cours
Renseignements pratiques
iaelyon School of Management
Université Jean Moulin Lyon 3
1C avenue des Frères Lumière
CS 78242
69372 Lyon cedex 08
Tél. : +33 (0)4 78 78 70 66
Sur Internet
Université Jean Moulin Lyon 3
1C avenue des Frères Lumière
CS 78242
69372 Lyon cedex 08
Tél. : +33 (0)4 78 78 70 66
Sur Internet
Recruter à l'iaelyon
Mise à jour : 23 juillet 2025