06340160 - Economic intelligence and risk management in international business development

The teaching first defines the semantic elements and concepts of economic intelligence in connection with current and daily actions focused on the practical life of students and companies.
Practical cases are then discussed to illustrate in a concrete way the application of the Economic Intelligence approach to companies, a concept applicable and very useful for SMEs and even start-ups, in particular companies wishing to develop internationally.
The 3 pillars of economic intelligence are then laid down in general and detailed in terms of tools, techniques and purposes.
Concrete examples on each pillar are given, always around the 2 prisms, practical life and companies, largely based on examples of international business development for the 2nd prism.
The legal and political context of EI in France will also be addressed and the main actors presented.

Estimation of private study (outside of contact hours): 10h

DIMENSION OF SOCIAL RESPONSIBILITY

Particular attention will be paid to the boundaries between legal (or even moral?) and illegal (or even immoral?) activities, particularly in terms of data collection and lobbying activities. Concrete examples will be discussed in order to lead to a broader reflection on the CSR and IE link.

TARGETED KNOWLEDGE AND SKILLS 

The main purpose of this course is to offer holistic understanding about Economic Intelligence, with a view of risk management and in the perspective of International Business development. 

The course is designed to help students gain:

1. Understanding what Economic intelligence mean, its main characteristics, and major importance in international context. 
2. Understanding of the three pillars of Economic Intelligence as the search for and analysis of useful information, the protection of tangible and intangible assets, and the influence processes.
3. Develop the ability to collect, analyse, develop, disseminate and protect strategic economic information, in order to strengthen the international competitiveness of an organisation.   

COURSE OUTLINE

The general outline of the course is as follows:

1. Introduction and first practical exercises on IE 
2. The semantic elements around economic intelligence/strategy
• What is intelligence? 
• What is strategy? 
• Strategic intelligence: First definition 
• Difference between information and intelligence 
• The French context of economic/strategic intelligence 
• Mr. Jourdain's IE: What can it be used for/first approach 
3. The 3 pillars of IE: General presentation 
4. Focus on each of the 3 pillars and concrete examples • Collection • Analysis • Lobbying
5. Mapping of tools and actors in the field of IE 
6. Legal and political context of IE in France 
7. Social Responsablity and IE: Does the end justify the "lawless" means? 
8. Course summary/bibliography and some elements to go further 
9. Presentation of the evaluation method and help with the method to follow

PRESCRIBED TEXTS AND PUBLICATIONS

1. Philippe Dylewski, (2021), ‘’Le renseignement offensif’’, (AGAKURE)
2.  Véronique de Chardon, Emmanuelle Bauquis (2014), ‘’Le guide de l’Intelligence économique’’ (Le guide du routard - HACHETTE)
3. Eric Délbecque, (2015)  ‘’L’intelligence économique pour les nuls’’ (FIRST)
4. Philippe Silberzahn (2018), ‘’ Bienvenue ne incertitudes ! Principes d’actions pour un monde de surprises’’ (Natura Rerum éditions) 

RECOMMENDED TEXTS AND PUBLICATIONS

Howard Gardner, (1996), ‘’Les intelligences multiples’’ (Retz)

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE

Les modèles d'intelligence économique étrangers,  Éric Delbecque et Gérard Pardini, Dans Les politiques d'intelligence économique (2008)

Individual grade
QRC questionnaire to ensure a good understanding of the concepts and a presentation on a subject to check the ability to implement the tools presented in class
1h30 & 1h

Other grade(s)
Written Test

TEACHING METHODS

In order to make the classroom as interactive as possible, several techniques could be used - from classical lectures to flipped classrooms, project development, etc.

NATURE OF MATERIALS

Several tools and materials are used to illustrate this seminar, such as videos, case studies, powerpoints, a journal, etc. The course materials are made available to students on the moodle educational platform before the course. Additional resources are also provided to allow students to deepen and/or illustrate the points seen in class.


TEACHING INNOVATIONS AND USE OF TECHNOLOGY

Various digital tools – such as wooclap, kahoot, etc. – can be used to make students active during lessons, to collect their opinions, to brainstorm, but also to test their knowledge

PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS

While no prerequisites are necessary to attend this seminar, it is strongly recommended that students keep up to date with global issues. Reading economic newspapers will give them additional keys to better understand the functioning and daily constraints of organizations (examples: The Conversation, The Economist, the Financial Times, Harvard Business Review, among others).

ADVISED PRIOR READING

Maîtrise de l’information, sécurité des données, menaces économiques (ac-versailles.fr)
Intelligence économique — Wikipédia (wikipedia.org)
https://condette.wordpress.com/2012/09/05/10-questions-pour-comprendre-le-concept-de-lintelligence-economique-strategique/

RESOURCES AVAILABLE

Students can access key resources (academic articles, journals, videos, etc.) through the e-library (accessible through their student account). Databases such as EBSCO, Proquest, Cairn or Sciences Direct offer very wide access to academic articles. The Diane, Europresse and Factiva databases offer relatively rich access to press resources and accounting data. Finally, the Statista and Xerfi databases will allow students to access various market studies allowing them to better understand the trends and challenges of the different sectors.