05260040 - Business Economics
| Niveau de diplôme | |
|---|---|
| Crédits ECTS | 3 |
| Volume horaire total | 2E+1 |
| Volume horaire CM | 20 |
Responsables
Objectifs
The goal of this course is to display the main challenges in terms of business economics.
CONNAISSANCES A ACQUERIR
Understanding the globalized 2.0 world
COMPETENCES CIBLES
Be able to make a business model and be awre of the risks and opportunity of the current wolrd
CONNAISSANCES A ACQUERIR
Understanding the globalized 2.0 world
COMPETENCES CIBLES
Be able to make a business model and be awre of the risks and opportunity of the current wolrd
Contenu
I. Business Economcis: how it used to be
II. New Economy New Rules
III. The long tail
IV. Business Model Generation
V. Crowdsourcing
VI. The dark side of 2.0 world
II. New Economy New Rules
III. The long tail
IV. Business Model Generation
V. Crowdsourcing
VI. The dark side of 2.0 world
Bibliographie
OUVRAGES DE REFERENCE :
New Rules for the New Economy - Kevin Kelly
Chris Anderson - The Long Tail
Yves Pigneur and Osterwalder - Business Model Generation
OUVRAGES COMPLEMENTAIRES :
All books about blockchains
OUVRAGES OU ARTICLES DE RECHERCHE EMBLEMATIQUES SUR LE SUJET DU COURS :
Brawley, A. M., & Pury, C. L. S. (2016). Work experiences on MTurk: Job satisfaction, turnover, and information sharing. Computers in Human Behavior, 54, 531–546
PUBLICATIONS DES ENSEIGNANTS-CHERCHEURS DE L’IAELYON SUR LE SUJET DU COURS :
Lebraty, J.F., Lobre, K. (2015), Crowdsourcing : Porté par la foule, ISTE Edition
New Rules for the New Economy - Kevin Kelly
Chris Anderson - The Long Tail
Yves Pigneur and Osterwalder - Business Model Generation
OUVRAGES COMPLEMENTAIRES :
All books about blockchains
OUVRAGES OU ARTICLES DE RECHERCHE EMBLEMATIQUES SUR LE SUJET DU COURS :
Brawley, A. M., & Pury, C. L. S. (2016). Work experiences on MTurk: Job satisfaction, turnover, and information sharing. Computers in Human Behavior, 54, 531–546
PUBLICATIONS DES ENSEIGNANTS-CHERCHEURS DE L’IAELYON SUR LE SUJET DU COURS :
Lebraty, J.F., Lobre, K. (2015), Crowdsourcing : Porté par la foule, ISTE Edition
Contrôles des connaissances
Final exam
One oral assignement and a written one that has to be sent by mail
One oral assignement and a written one that has to be sent by mail
Informations complémentaires
PRE-REQUIS EN TERMES DE CONNAISSANCES
Skills in management science
LECTURE(S) CONSEILLÉE(S) :
Wired magazine and Harvard Business Review
Skills in management science
LECTURE(S) CONSEILLÉE(S) :
Wired magazine and Harvard Business Review