06220112 - Corporate Strategy

This course presents the fundamentals of Strategy. It emphasizes two main points: the Strategic Diagnosis and the Strategic Options available to corporations.

CONNAISSANCES A ACQUERIR
Competitive analysis
Building a Competitive advantage
Strategic development modes

COMPETENCES CIBLES
Write a detailed diagnosis of a firm in its environment
Make recommendations to build and sustain a competitive advantage
Identify and compare the different development modes, both nationally and internationnally.

Introduction
1. Competitive Analysis
1.1. Environment analysis
1.2. Competitve analysis
1.3. The SWOT model
2. Building a Competitive Advantage
2.1. The Value Chain
2.2. The Cost Leadership Strategies
2.3. The Differentiation Strategies
2.4. Resources and Competencies
3. Strategic development modes
3.1. Diversification
3.2. Externalisation
3.3. Internationalisation
3.4. Mergers and Acquisitions
3.5. Alliances
Conclusion

• Johnson and Scholes: Exploring Strategic Management
• Leroy Frédéric, Les stratégies de l'entreprise, Dunod, last edition.

Final exam
Written 3 hours
Case study and short essay

MODALITES PEDAGOGIQUES / NATURE DES SUPPORTS
Cours magistral (oral et powerpoint) et applications (études de cas versions papier et électroniques).

PRE-REQUIS EN TERMES DE CONNAISSANCES
Fondamentaux en Economie Industrielle

LECTURE(S) CONSEILLEE(S) :
Porter M, Choix stratégiques et concurrence: techniques d'analyse des secteurs et de la concurrence dans l'industrie.