06260287 - International corporate strategies
| Crédits ECTS | 3 |
|---|---|
| Volume horaire total | 2E+1 |
| Volume horaire CM | 20 |
Responsables
Objectifs
The objective of this course is to present and experiment the various tools to undertake a company'internationalization process.
TARGETED KNOWLEDGE
Mastering the diversity and complexity of Internationalization Strategies
TARGETED SKILLS
Being able to diagnose a situation and to develop strategic recommendations for any company's internationalization.
TARGETED KNOWLEDGE
Mastering the diversity and complexity of Internationalization Strategies
TARGETED SKILLS
Being able to diagnose a situation and to develop strategic recommendations for any company's internationalization.
Contenu
Introduction
Chapter 1: Globalization and changes of the International Management
1.History and present times
2.Sources of globalization
3.Acceleration of the globalization process
Chapter 2:Management and company within international turmoil
1.Product life cycles
2.Development of international networks
3.Reactivity
Chapter 3: International Innovation
1.Innovation to sustain competitive advantage
2.Types of innovations
3.framework of analysis of innovation
Chapter 4: Corporate Social responsibility
1.Business Ethics and international management
2.Public-Private Partnerships (PPP)
3.Contribution of companies to Sustainable Development
Chapter 5: Formulation of international strategies
1.Looking for specific competitive advantages
2.Set up the objectives of the international development
Chapter 6: Implementation of international strategies
1.Main entry modes on foreign markets
2.Select the most appropirate entry modes
Chapter 7: Organizational structure of an international company
1.Main structures
2.The challenge of Coordination
Chapter 8: Management of international operations
1.ocalization of international activities
2.Evolution of functional policies
Chapter 9: Management of the culutral diversity
1.Culture, a polysemic and evolving concept
2.Management of a multicultural context
Chapter 10: Control and controls
1.Purpose of controls
2.Dimensions of controls
3.International Management Control
Conclusion
Chapter 1: Globalization and changes of the International Management
1.History and present times
2.Sources of globalization
3.Acceleration of the globalization process
Chapter 2:Management and company within international turmoil
1.Product life cycles
2.Development of international networks
3.Reactivity
Chapter 3: International Innovation
1.Innovation to sustain competitive advantage
2.Types of innovations
3.framework of analysis of innovation
Chapter 4: Corporate Social responsibility
1.Business Ethics and international management
2.Public-Private Partnerships (PPP)
3.Contribution of companies to Sustainable Development
Chapter 5: Formulation of international strategies
1.Looking for specific competitive advantages
2.Set up the objectives of the international development
Chapter 6: Implementation of international strategies
1.Main entry modes on foreign markets
2.Select the most appropirate entry modes
Chapter 7: Organizational structure of an international company
1.Main structures
2.The challenge of Coordination
Chapter 8: Management of international operations
1.ocalization of international activities
2.Evolution of functional policies
Chapter 9: Management of the culutral diversity
1.Culture, a polysemic and evolving concept
2.Management of a multicultural context
Chapter 10: Control and controls
1.Purpose of controls
2.Dimensions of controls
3.International Management Control
Conclusion
Bibliographie
BOOKS USED AS REFERENCE:
ADDITIONAL READINGS :
- Mayrhofer, Urban, Management International, Pearson, 2011.
- Mayrhofer (ed.), Management of Multinational Companies, Palgrave macmillan, 2013.
- Verbeke, International Business Strategy,Cambridge University Press, 2013.
ADDITIONAL READINGS :
- Bouveret-Rivat, Mercier-Suissa, PME: conquérir des parts de marché à l'international, Dunod, 2010.
Contrôles des connaissances
Final Exam
Written 3h
Case study and essay
Continuing Examination
In class Examination 1h
Written 3h
Case study and essay
Continuing Examination
In class Examination 1h
Informations complémentaires
TEACHING METHODS
Formal course and case studies. company visits.
PREREQUISITE
Strategic Management in "tronc commun"
Mayrhofer, Urban, International Management, Pearson, 2011.
Verbeke, International Business Strategy (Second Edition), Cambridge University Press,2013.
ADDITIONAL READINGS:
Bouveret-Rivat, Mercier-Suissa, PME: Conquérir des parts de marché à l'international, Dunod, 2010.
Mayrhofer (ed.), Management of Multinational Companies, A French Perspective, Palgrave macmillan, Basingstoke, 2013.
Meier, Schier, Entreprises multinationales, Dunod, Paris, 2005.
Formal course and case studies. company visits.
PREREQUISITE
Strategic Management in "tronc commun"
Mayrhofer, Urban, International Management, Pearson, 2011.
Verbeke, International Business Strategy (Second Edition), Cambridge University Press,2013.
ADDITIONAL READINGS:
Bouveret-Rivat, Mercier-Suissa, PME: Conquérir des parts de marché à l'international, Dunod, 2010.
Mayrhofer (ed.), Management of Multinational Companies, A French Perspective, Palgrave macmillan, Basingstoke, 2013.
Meier, Schier, Entreprises multinationales, Dunod, Paris, 2005.