The goal of this course is to display the main challenges in terms of business economics.
CONNAISSANCES A ACQUERIR Understanding the globalized 2.0 world
COMPETENCES CIBLES Be able to make a business model and be awre of the risks and opportunity of the current wolrd
Content
I. Business Economcis: how it used to be II. New Economy New Rules III. The long tail IV. Business Model Generation V. Crowdsourcing VI. The dark side of 2.0 world
Bibliography
OUVRAGES DE REFERENCE : New Rules for the New Economy - Kevin Kelly Chris Anderson - The Long Tail Yves Pigneur and Osterwalder - Business Model Generation
OUVRAGES COMPLEMENTAIRES : All books about blockchains
OUVRAGES OU ARTICLES DE RECHERCHE EMBLEMATIQUES SUR LE SUJET DU COURS : Brawley, A. M., & Pury, C. L. S. (2016). Work experiences on MTurk: Job satisfaction, turnover, and information sharing. Computers in Human Behavior, 54, 531–546
PUBLICATIONS DES ENSEIGNANTS-CHERCHEURS DE L’IAELYON SUR LE SUJET DU COURS : Lebraty, J.F., Lobre, K. (2015), Crowdsourcing : Porté par la foule, ISTE Edition
Tests
Final exam One oral assignement and a written one that has to be sent by mail
Additional Information
PRE-REQUIS EN TERMES DE CONNAISSANCES Skills in management science
LECTURE(S) CONSEILLÉE(S) : Wired magazine and Harvard Business Review
iaelyon Université Jean Moulin 1C avenue des Frères Lumière CS 78242 69372 Lyon cedex 08 Phone : +33 (0)4 78 78 70 66 On the web
Stages et carrières
Stages, alternance, emploi : entreprises, déposez vos offres à destinations des étudiants et diplômés de l'iaelyon, consultez le calendrier des stages et la CVthèque.
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