06210798 - CSR, diversity management and business ethics

Credit hour 3




Part 1 (Lorella Pignet-Fall):
Ethics, CSR, innovation and diversity management are the key-words and the key challenges for a responsible manager.
By the end of this course students will be expected to have developed a critical awareness of the complex range of ethical issues and the link between innovation and diversity which can and regularly do arise in the conduct of contemporary international business.

Part 2 (Patrick O'Sullivan):
This course introduces students to a critical form of thinking abut the ethical issues which arise in contemporary business and to toolsofphilosophical analysis which may help in this process of critical reflection. Debates about the appropriate extent of corporate social responsibility and sustainability in its various meanngs are examined and students are encouraged to form their own critical opinions on leading contemporary ethical questions in business and on specific cases.

Part 1 (Lorella Pignet-Fall):
Understanding the key concepts of CSR (corporate social responsibility) and the key levers in management of divers teams .

Part 2 (Patrick O'Sullivan):
By the end of this course students will be expected to have developed a critical awareness of the complex range of ethical issues which can and regularly do arise in the conduct of contemporary international business.  The emphasis throughout is on critical reflection rather than on the construction of formulaic answers or recipes for dealing with moral issues in business.

Part 1 (Lorella Pignet-Fall):
Ability to design and manage a policy of CSR and diversity.

Part 2 (Patrick O'Sullivan):
Critical thinking on social issues and students will be expected to have developed through discussion and reflection their own moral standpoints on key ethical issues arising in contemporary international business.

This course focuses on CSR.


Part 1 (Lorella Pignet-Fall):
  1. Ethics, Corporate social responsibility (CSR) and diversity
  2. The 5 pillars of the CSR strategy , greenwashing and bluewashing
  3. Diversity in the work team
  4. Acculturation, adaptation and overshooting
  5. Diversity and discrimination
  6. Innovation and diversity
  7. CSR and diversity management tools

Part 2 (Patrick O'Sullivan):
  1. Basic concepts and logic of the subject; Business Ethics as a form of critical social theory and levels of that critique; introduction to the idea of company social responsibility, debates as to its limits corporate citizenship and creation of shared value.
  2. 3 pillars of Sustainability and the challenges of Sustainable Development today; the
  3. carrying capacity of the planet.
  4. Stakeholder theory; the European Social Model and a comparison of North American, European and Asian approaches to the subject.
  5. Leading approaches to moral philosophy which are of relevance to discussions in Business Ethics; comparison of their contrasting implications in relation to selected controversial issues.
  6. Critical analysis of the moral dimensions of a selected range of micro ethical issues that relate to the financial sector in the contemporary period in particular which could include: moral hazard, insider trading, irresponsible marketing, greed, usury and extortion.
  7. Critical analysis of the moral dimensions of a range of other micro ethical issues such as bribery and corruption, whistle blowing, ethics of marketing etc or as class discussion requires.



Part 1 (Lorella Pignet-Fall):
  • Bender, A.-F., Klarsfield, A. and Laufer, J. (2010), Equality and diversity in the French context, in: A.
  • Klarsfeld (ed.), International Handbook on diversity at work, Edward Elgar, p. 83-108.
  • Dobbing (2009), Inventing equal opportunity, Princeton University Press.
  • Fussler, C., Cramer, A. and van der Vegt, S. (eds.) (2004), Raising The Bar: Creating Value with the
  • United Nations Global Compact, Greenleaf Publishing.
  • Laville, E. (2009), L’entreprise verte, 3rd ed., Pearson Education.

Part 2 (Patrick O'Sullivan):
  • CRANE, A. and MATTEN, D. (2010), Business Ethics, 3rd ed., Oxford University Press.
  • Chs 1,2 and 3 give a very good introduction to the scope and main themes of business ethics and these are also worth reading before the first sessions. Chapter 1 is available free online as a pdf file at http://ukcatalogue.oup.com/product/9780199564330.do#.USImqbKTu2Y


Part 2 (Patrick O'Sullivan):
  • O’SULLIVAN, P., SMITH, M. and ESPOSITO, M. (2012), Business Ethics: a critical approach integrating ethics across the business world, Routledge, London. (Chapters 1, 2 and 24 are directly relevant while the rest of the work looks at ethics in action in
    various specific fields of business or of management activity.)
Further reading
  • BEAUCHAMP, T. (2004), Case studies in Business Society and Ethics, 5th ed., Pearson, London. (This is a good collection of case studies to whet the appetite.)
  • DONALDSON, T. et al. (2002), Ethical issues in Business: a philosophical approach, 7th ed., Pearson/Prentice Hall, Harlow.
  • ECONOMIST, “The Good Company: A Special Look At Corporate Social Responsibility”, The Economist, January 22-28 2005.
  • FISHER C and LOVELL A (2009), Business Ethics and Values, 3rd ed., Prentice Hall, Harlow. (This is a very good comprehensive textbook as well.)
  • O’SULLIVAN, P., ALLINGTON, N. and ESPOSITO, M. (2015), The Philosophy Politics and Economics of Finance in the 21st century: from Hubris to Disgrace, Routledge, London.
  • HARTMAN, L. (2005), Perspectives in Business Ethics, 3rd ed., Mc Graw Hill, Maidenhead.
(In particular this collection contains the article by Milton Friedman “The Social Responsibility of Business is to increase profits” and the seminal article also of Albert CARR “Is Business Bluffing ethical?”)


Continuing Examination
Nature of student work and proportion weight:
Part 1: Case study coming from a real business situation (50%)
Part 2 (Patrick O'Sullivan): Individual essay (50%)

Additional Information

Part 1 (Lorella Pignet-Fall):
Lectures and case studies.

Part 2 (Patrick O'Sullivan):
The course will alternate between lecture periods followed by interactive class discussion on topics raised in the lecture; and will usually round off with discussion on some case study or other materials. Shorter case studies may be presented to the students on the day; while for longer case studies students will be expected to read and reflect on these outside of class in self-study time.

Part 1 (Lorella Pignet-Fall):
Students should have an ethical approach to the management challenges in terms of corporate social responsibility and diversity