06260265 - International business

This course focuses on the internationalization of companies and NGOs. The current challenges faced by these organizations during their international expansion are explained: innovation, ethics, social and environmental issues, etc. The internationalization strategies organization can implement are analyzed and discussed. The concepts and tools are illustrated with the help of several case studies and testimonials from players in the socio-economic world.

Estimation of private study (outside of contact hours): 2 hours per week

DIMENSION OF SOCIAL RESPONSIBILITY

During this seminar, students are made aware of the impact (direct and indirect, positive and negative) organizations can have on local populations and environments. Based on the Sustainable Development Goals (SDGs) defined by the United Nations, students are encouraged to consider the effects of the internationalization of business and trade on ecosystems. They are also encouraged to devise strategies for having a positive impact on local societies.

TARGETED KNOWLEDGE AND SKILLS 

TAGETED KNOWLEDGE 

• Understand the current issues relating to the international development of companies
• Be familiar with the main internationalization models
• Understand the managerial implications of an internationalization strategy

TARGETED SKILLS

• Carry out a diagnosis (organizational and environmental)
• Analyze the international development of companies
• Formulate an internationalization strategy

COURSE OUTLINE

1. Recent changes in international management 
2. Identifying opportunities for international development
3. Building entry market strategies
4. Internationalization models
5. Managing cultural diversity
6. Transforming business models

RECOMMENDED TEXTS AND PUBLICATIONS

1. Buckley, P. J., Enderwick, P., & Voss, H. (2022). International Business (2nd ed.). Oxford University Press (available at the library)
2. Rugman, A. M., Collinson, S., & Narula, R. (2017). International business (7th ed.). Pearson (available at the library)

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE

Articles

1. Bell J., McNaugthon, R. et Young, S. (2001), Born-again global’ firms : An extension to the ‘born global’ phenomenon, Journal of International Management, vol. 7, n°3, p. 173-189.
2. Bell J., McNaugthon, R,. Young, S. et Crick, D. (2003), Towards an Integrative Model of Small Firm Internationalisation, Journal of International Entrepreneurship, vol. 1, n° 4, p. 339-362.
3. Johanson, J. et Vahlne J.-E. (1977), The internationalization process of the firm - A model of knowledge development and increasing foreign markets commitments, Journal of International Business Studies, vol. 8, n°1, p. 25-34.
4. Johanson, J. & Vahlne J.-E. (2009), The Uppsala internationalization process model revisited : From liability of foreignness to liability of outsidership, Journal of International Business Studies, vol. 40, n°9, p. 1411-1431.
5. Oviatt, B. M., & McDougall, P. P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship theory and practice, 29(5), 537-553.
6. Vahlne, J.-E. & Johanson, J. (2020), The Uppsala model: Networks and micro-foundations. Journal of International Business Studies, 51(1), 4-10.

Books

1. Dunning, J. H., & Lundan, S. M. (2008). Multinational enterprises and the global economy, 2nd ed. Cheltenham, Elgar (available at the library)

TEXTS AND PUBLICATIONS OF IAELYON FACULTY ON THE SUBJECT OF THE COURSE  

Articles

1. Chalençon, L., Dominguez N. et Mayrhofer, U. (2019), « Comment réussir les étapes de mise en œuvre d’une acquisition », Management & Avenir, n°114, p. 13-39.
2. Chalencon, L. & Mayrhofer, U., (2018), Do cross-border mergers-acquisitions in mature and emerging markets create similar value?, Journal of Organizational Change Management, 47(1), 4-22
3. Cheriet F., Beddi, H., Ado, A. & Kamden, E. (2020). Management international en Afrique : spécificités, stratégies des acteurs et enjeux de développement, Management International, 24(3), 24-30
4. Dominguez N. (2018). Promotion agencies and SMEs’ internationalization process: A blessing or a curse ?, Journal of international Entrepreneurship, 16(1), 58-81.
5. Dominguez N. (2018). Les réseaux d’affaires : moteurs ou freins de l’internationalisation des PME en Chine ?. Management international, HEC Montréal, 2018, 22, pp.99-112.
6. Dominguez, N., & Mayrhofer, U. (2017). Internationalization stages of traditional SMEs: Increasing, decreasing and re-increasing commitment to foreign markets. International Business Review, 26(6), 1051-1063.
7. Dominguez, N., Mayrhofer, U., & Obadia, C. (2017). The antecedents of information exchange in export business networks. M@n@gement, 20(5), 463-491.
8. Jeon H.-Y., Thivant E. (2018). Les valeurs culturelles des cafés contemporains Coréens : Analyse sémiotique des pratiques des consommateurs. Semiotica, De Gruyter, 2018 (221), 219-238. 
9. Lin, S., & Mercier-Suissa, C. (2018). Comment les Born Global chinoises identifient-elles et développent-elles des opportunités de croissance à l’international ? Cas de la perspective de l’orientation entrepreneuriale. Finance Contrôle Stratégie, (NS-2), 1-27.
10. Mercier-Suissa, C., Salloum C., & Salloum L. (2018). L’influence du fondateur et celle des descendants sur les performances des entreprises familiales au Proche-Orient. La Revue des Sciences de Gestion. 2018/1-2 (N° 289-290), 99-111.
11. Nguyen, A. & Özçaglar-Toulouse N (2021). Nation branding as a market-shaping strategy : A study on South Korean products in Vietnam, Journal of Business Research, 122, 131-144.
12. Thivant E. ; Machková H. (2017), An Analysis of French Mergers and Acquisitions in Different Sectors of the Czech Economy. Central European Business Review, University of Economics Prague, 2017, 6 (1), 48-60. 

Books

1. Chalencon, L., (2017), Location Strategies and Value Creation of International Mergers and Acquisitions. London, Wiley-ISTE. 
2. Dominguez, N. (2018), SMEs’ Internationalisation strategies: Innovate to conquier new markets. London, Wiley-ISTE.
3. Dominguez, N. & Mayrhofer, U. (2018), Key success factors of SME internationalisation: A cross-country perspective, Bingley: Emerald Publishing 

Individual grade
Assessment type: Written
Length: 3 hours (final exam)
Nature of the assessment:

• Continuous exam (mid-term) : 
• MCQ (20 mn), 10% final grade
• Final exam: 
• Case study (60% final grade)
• Questions (30% final grade)

Other grade(s)
Written Test in a group
Grading during class
Length: 20 mn per group
Nature of assessment: Case study

• Presentations (50% final grade)
• Report (50% final grade)

Weight: Individual grade (60% final grade) + collective grade (40% final grade)

TEACHING METHODS

NATURE OF MATERIALS
A detailed list of readings will be provided to students during the first course on moodle.

Several tools and materials are used to illustrate this seminar, such as videos, case studies, newspaper, etc. Additional resources (podcasts, videos, reports, press articles, etc.) are provided to enable students to expand on and/or illustrate the points made in class. Harvard Business cases, Rotterdam School of Management and CCMP case studies will be used to illustrate the concepts seen in class.

TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Digital tools - such as wooclap, kahoot, miro etc. – will be used to get students active during lessons, to gather their opinions, to brainstorm and also to test their knowledge.

PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS
No pre-requisites are required to attend this seminar. However, students are strongly advised to keep abreast of business news. Reading business journals will give them additional keys to a better understanding of the day-to-day workings and constraints of organizations (examples: The Conversation, The Economist, The Financial Times, Harvard Business Review, among others).

RESOURCES AVAILABLE
Students can access key resources (books, newspapers, videos, etc.) via the electronic library (accessible via their student account). The Europresse, Factiva and Orbis databases offer an extensive access to press resources and accounting data. The Statista and Xerfi databases give students access to various market studies and a better understanding of trends in different sectors.