06310305 - Doing Business

This course develops a comprehensive international approach to corporate strategy concepts.
In the finance strategy we will delve into topics such as ESG and SRI principles, financial risk management, savvy investment decision-making, and the role of cognitive psychology in financial strategies. Through practical examples and interactive discussions, we aim to equip you with the insights to navigate the complex financial strategy landscape.

Estimation du temps de travail total : 30 heures

DIMENSION OF SOCIAL RESPONSIBILITY

A Moodle course is associated with this course. Students will find a wide range of content (documents, videos, audios, etc.) necessary for their learning.
This organization makes it possible to limit document printing and the sending of heavy documents by e-mail, thus reducing the environmental impact of this course.
The finance strategy part introduces the concepts of ESG and SRI.

TARGETED KNOWLEDGE AND SKILLS

At the end of the class, students will also be able to:understand and use the concepts related to corporate strategy in general.
It will also provide them with the basic strategic concepts in marketing, finance, and international management.

COURSE OUTLINE

1. Strategy (8 hours)
2. Marketing strategy (4 hours)
3. Finance strategy (4 hours)
4. International strategy (4 hours)

PRESCRIBED TEXTS AND PUBLICATIONS

Ries, Al. and Trout, Jack (2001). Positioning: The battle for your mind. New York: McGraw-Hill

Individual grade

Online test, 30min
It includes MCQ and questions related to documents

Other grade(s)

Grading during class
Group presentation, 30min

Weight: épreuve terminale 60% / évaluation intermédiaire 40%

NATURE OF MATERIALS / TEACHING INNOVATIONS AND USE OF TECHNOLOGY

A Moodle course is associated with this course. The students will find resources: articles, videos, audios, etc., as well as other content that will allow them to apply the concepts studied.

PRE-REQUISITES IN TERMS OF KNOWLEDGE AND SKILLS

Fluency in English is required.

ADVISED PRIOR READING

- Kotler, Philip, Kartajaya, Hermawan, and Setiawan, Iwan (2017). Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons.
- Ries, Al. and Trout, Jack (2001). Positioning: The battle for your mind. New York: McGraw-Hill.

RESOURCES AVAILABLE

Resources are displayed on Moodle.