06201107 - Project and product Management

This course introduces essential concepts and practices in project and product management. Students will learn how to effectively plan, manage, and evaluate projects and products from conception to execution. Through practical case studies and written reports, the course emphasizes applying theoretical knowledge in real-world scenarios. It encourages student initiative, teamwork, and problem-solving skills.
The course addresses environmental and social responsibility within the context of project and product management, particularly the role of managers in ensuring sustainable business practices. Topics include the impact of projects and products on the environment and the social implications of management decisions.

Estimation of private study (outside of contact hours): 70 hours

DIMENSION OF SOCIAL RESPONSIBILITY

Give every team-member an opportunity to contribute directly to a project; share success with all team-members;

TARGETED KNOWLEDGE AND SKILLS 

• Project Planning and Execution: Understanding how to structure and manage complex projects, ensuring timely delivery within budget.
• Product Development: Learning how to bring a product from an idea to market, considering customer needs, design, and production processes.
• Risk Management and Estimation: Identifying and mitigating risks in project and product lifecycles.
• Effective Team Work: Developing skills to lead diverse teams, foster collaboration, and handle conflicts.
• Sustainability: Incorporating environmental and social considerations into management decisions.

COURSE OUTLINE

Project management
Product management
Articulation between the two

Students will learn how to effectively plan, manage, and evaluate projects and products from conception to execution. Through practical case studies and written reports, the course emphasizes applying theoretical knowledge in real-world scenarios. It encourages student initiative, teamwork, and problem-solving skills.
The course addresses environmental and social responsibility within the context of project and product management, particularly the role of managers in ensuring sustainable business practices. Topics include the impact of projects and products on the environment and the social implications of management decisions.

PRESCRIBED TEXTS AND PUBLICATIONS

1. Le nagard, Marketing de l’innovation, Dunod 2015
2. Collin, piloter votre projet, Ellipse, 2024

RECOMMENDED TEXTS AND PUBLICATIONS

1. Armstrong and Kotler, Principles of marketing, Pearson 2023

Individual grade
Case study and Essay, 3h

Other grade(s)
Grading during class
Group works

Weight: 5/5

TEACHING METHODS

Lectures and Case Studies:  

• Introduction to Project and Product Management  
• Project Lifecycle: From Initiation to Closure  
• Agile and Waterfall Methodologies  
• Product Development and Innovation  
• Risk and Quality Management  
• Stakeholder Engagement and Communication Strategies

Group Discussions and Presentations:  

• Managing Sustainable Projects  
• Impact of Digital Transformation on Product Management  
• Risk Management in a Globalized World  
• Leadership in High-Performing Project Teams  

Teaching Methods

• Lectures, case studies, group discussions, and presentations
• Use of multimedia (videos, articles, and case studies) available on the Moodle platform for enhanced learning
• Prerequisites in Terms of Knowledge and Skills
• Basic knowledge of business management and organizational processes is recommended.

NATURE OF MATERIALS
Corporate case studies and mobilization of Data Bases such as Xerfi, Business Source Premier and Factiva.

TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Quizz and Biz games