06201117 - Qualitative methodology

This course aims to understand qualitative research approaches, and to explore both their interests and the diversity of possible qualitative methods. It addresses the issues of collecting and analyzing qualitative data. It should help you ask yourself the right questions... in terms of collecting the material and its processing.

► Our goal: to enhance your capacity to conceptualize, design and conduct qualitative research  in IB & management field

This course will discuss the following questions:

• What kind of knowledge can qualitative research produce?
• What is the role of theory in conducting qualitative research?
• How do researchers use methods such as interviews, document analysis, …?

Qualitative research is a broad approach, and the module will address different methodologies, different types of qualitative research, different aspects of empirical work, issues regarding collecting and analyzing empirical materials, questions about theorizing and issues relating to ethics. 

Estimation of private study (outside of contact hours): 60 hours

DIMENSION OF SOCIAL RESPONSIBILITY

In the DNA of the course, with Field of study: sustainable management for International Business
Group work themes focus on sustainability

TARGETED KNOWLEDGE AND SKILLS 

Mastery of a qualitative research methodology approach
Know the various qualitative data collection techniques and know the various qualitative data analysis techniques

Target skills:

• Link between theory and practice: mobilizing theoretical frameworks of analysis in practical situations through the deployment of an appropriate qualitative methodology
• Master qualitative methodological tools and their epistemological foundations: be able to implement qualitative approaches and analyze the results.
• Acquire skills in collecting and analyzing qualitative data and in writing dissertations or scientific articles.
• Develop an analytical mind and take a step back on the advantages and conditions for deploying these methodologies.
• Acquire skills in restitution of your research and the strength of conviction of your research

COURSE OUTLINE

Module 1 – Interests and contributions of Qualitative Research Methodologies => What is qualitative research?
Module 2 – Variety of Qualitative Research Methodologies - collecting data for Qualitative Research => Developping qualitative research questions and major qualitative study design
Module 3 – Qualitative material processing and overview of quality data analysis techniques: principles and practices
Module 4 - Qualitative material processing and overview of quality data analysis techniques: principles and practices (2)
Module 5 – Variety of contributions from qualitative research and principles of scientific rigor in qualitative research
Module 6 - Intervention research and qualitative data analysis (VZ)

PRESCRIBED TEXTS AND PUBLICATIONS

• Cunliffe, A. L. (2011). Crafting qualitative research: Morgan and Smircich 30 years on. Organizational Research Methods, 14(4), 647-673.
• Maxwell, Joseph A. (2008) Designing a Qualitative Study, in: The SAGE handbook of applied social research methods, 2, edited by Leonard Bickman and Debra J. Rog, Sage: Los Angeles, 214-253.
• Eisenhardt, K. und Graebner, M. E. (2007): Theory building from cases: opportunities and challenges, in: Academy of Management Journal, 50, 1: 25-32

RECOMMENDED TEXTS AND PUBLICATIONS

• Maxwell, J. A. (2013). Qualitative research design: An interactive approach. Sage publications, chap. 7
• Locke, K. and Golden-Biddle, K. (2004): An introduction to qualitative research: its potential for industrial and organizational psychology, in: Handbook of research methods in industrial and organizational psychology, edited by S. G. Rogelberg, S. G., Blackwell: Oxford: 99-118.
• Yin, K.R. (2003): Case study research: Design and Methods – Third Edition, Thousand Oaks, pp. 1-56.

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE

1. French references:
a. Dumez Hervé (2016), Méthodologie de la recherche qualitative – Les 10 questions clés de la démarche compréhensive, Vuibert, 2° Ed.
b. Moriceau Jean-Luc & Soparnot Richard (2019), Recherche qualitative en sciences sociales. S'exposer, cheminer, réfléchir ou l'art de composer sa méthode. EMS Editions, « Les Essentiels de la Gestion ». 
c. Savall Henri & Zardet Véronique (2004), Recherche en sciences de gestion : Approche qualimétrique, Economica 
d. Thiétart Raymond-Alain & al. (2014), Méthodes de recherche en management, Dunod.

Individual grade
Homework
Reading note of an article + creative gesture

Other grade(s)
Grading during class
Group work + presentation during/between session

Weight: individual 2/3, collective 1/3

TEACHING METHODS

This course will explore its issues with the help of pre-readings, lectures, group  work, presentations and discussions. This course is designed as a seminar, which requires preparation by students before each session and dynamic interaction in the classroom: students are encouraged to debate their particular views, methodological problems, and research issues in class.
Regarding in-class participation, students are expected to show up for all seminar sessions and participate actively throughout, including challenge existing assumptions/theories/methods and present their own thoughts and work in class.

NATURE OF MATERIALS
Articles and book chapters

TEACHING INNOVATIONS AND USE OF TECHNOLOGY
Moodle platform and video