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06220112 - Corporate Strategy
Diploma level | |
---|---|
Credit hour | 3 |
Total number of hours | 21 |
Number of hours for lectures | 21 |
Goals
This course presents the fundamentals of Strategy. It emphasizes two main points: the Strategic Diagnosis and the Strategic Options available to corporations.
CONNAISSANCES A ACQUERIR
Competitive analysis
Building a Competitive advantage
Strategic development modes
COMPETENCES CIBLES
Write a detailed diagnosis of a firm in its environment
Make recommendations to build and sustain a competitive advantage
Identify and compare the different development modes, both nationally and internationnally.
CONNAISSANCES A ACQUERIR
Competitive analysis
Building a Competitive advantage
Strategic development modes
COMPETENCES CIBLES
Write a detailed diagnosis of a firm in its environment
Make recommendations to build and sustain a competitive advantage
Identify and compare the different development modes, both nationally and internationnally.
Content
Introduction
1. Competitive Analysis
1.1. Environment analysis
1.2. Competitve analysis
1.3. The SWOT model
2. Building a Competitive Advantage
2.1. The Value Chain
2.2. The Cost Leadership Strategies
2.3. The Differentiation Strategies
2.4. Resources and Competencies
3. Strategic development modes
3.1. Diversification
3.2. Externalisation
3.3. Internationalisation
3.4. Mergers and Acquisitions
3.5. Alliances
Conclusion
1. Competitive Analysis
1.1. Environment analysis
1.2. Competitve analysis
1.3. The SWOT model
2. Building a Competitive Advantage
2.1. The Value Chain
2.2. The Cost Leadership Strategies
2.3. The Differentiation Strategies
2.4. Resources and Competencies
3. Strategic development modes
3.1. Diversification
3.2. Externalisation
3.3. Internationalisation
3.4. Mergers and Acquisitions
3.5. Alliances
Conclusion
Bibliography
- Johnson and Scholes: Exploring Strategic Management
- Leroy Frédéric, Les stratégies de l'entreprise, Dunod, last edition.
Tests
Final exam
Written 3 hours
Case study and short essay
Written 3 hours
Case study and short essay
Additional Information
MODALITES PEDAGOGIQUES / NATURE DES SUPPORTS
Cours magistral (oral et powerpoint) et applications (études de cas versions papier et électroniques).
PRE-REQUIS EN TERMES DE CONNAISSANCES
Fondamentaux en Economie Industrielle
LECTURE(S) CONSEILLEE(S) :
Porter M, Choix stratégiques et concurrence: techniques d'analyse des secteurs et de la concurrence dans l'industrie.
Cours magistral (oral et powerpoint) et applications (études de cas versions papier et électroniques).
PRE-REQUIS EN TERMES DE CONNAISSANCES
Fondamentaux en Economie Industrielle
LECTURE(S) CONSEILLEE(S) :
Porter M, Choix stratégiques et concurrence: techniques d'analyse des secteurs et de la concurrence dans l'industrie.
Academic programs using this class
Useful information
iaelyon School of management
Université Jean Moulin1C avenue des Frères LumièreCS 78242
69372 Lyon cedex 08
Phone : (33) 04 78 78 70 66
On the web
Université Jean Moulin1C avenue des Frères LumièreCS 78242
69372 Lyon cedex 08
Phone : (33) 04 78 78 70 66
On the web
Last updated: September 19, 2023