06260158 - Introduction to international business

Credit hour 5
Total number of hours 40
Number of hours for lectures 24
Number of hours for tutorials 16

Goals

This course introduces to students the main trends and concepts in international business. It aims to make students aware of the complexity, dynamism, opportunities and threats linked to foreign operations. Several concepts are presented, such as entry strategies, location choice, international risks and marketing, intercultural management, etc.

TARGETED KNOWLEDGE
  • Being able to identify the functions of an organisation and its relationship with all its stakeholders,
  • Knowing how to mobilize the main concepts of organisation management in an international context,
  • Being open to the diversity of the worlds, taking stock and knowing how to adapt,
  • Being able to integrate societal responsibility into management practices in an international context.

TARGETED SKILLS
  • Use analytical tools to evaluate and choose between several locations
  • Use analytical tools to make strategic choices regarding to foreign markets

Content

1. Introduction to international business: globalization and internation cooperation agreements
2. External analysis
3. Emerging vs. mature markets
4. International risks and innovation
5. Entry strategies
6. Introduction to international marketing
7. Real case study

Bibliography

BOOKS USED AS REFERENCE:
Buckley, P. and Ghauri, P. (2015) (eds.), International Business and Strategy: Cases and Readings, London, Routledge.
Mayrhofer, U. & Urban, S. (2011), Management International, Pearson Education

ADDITIONAL READINGS:
Cavusgil, S.T., Knight, G. & Riesenberger, J. (2016), International Business: The New Realities, 4th Edition, Pearson

EMBLEMATIC BOOKS OR RESEARCH PAPERS REGARDING THE SUBJECT OF THE COURSE
Bell J., McNaugthon, R. et Young, S. (2001), « Born-again global’ firms : An extension to the ‘born global’ phenomenon », Journal of International Management, vol. 7, n°3, p. 173-189.
Bell J., McNaugthon, R,. Young, S. et Crick, D. (2003), « Towards an Integrative Model of Small Firm Internationalisation », Journal of International Entrepreneurship, vol. 1, n° 4, p. 339-362.
Dunning, J.H & Lundan, S.M. (2008), Multinational enterprises and the global economy, Cheltenham, Northampton
Jain, N.K., Kothari, T. & Kuma, V. (2016), Location Choice Research: Proposing New Agenda, Management International Review, 56, p. 303–324.
Johanson, J. et Vahlne J.-E. (1977), « The internationalization process of the firm - A model of knowledge development and increasing foreign markets commitments », Journal of International Business Studies, vol. 8, n°1, p. 25-34.
Johanson, J. & Vahlne J.-E. (2009), « The Uppsala internationalization process model revisited : From liability of foreignness to liability of outsidership », Journal of International Business Studies, vol. 40, n°9, p. 1411-1431.
Oviatt, B.M. et McDougall, P.P. (1994), « Toward a theory of international new ventures », Journal of International Business Studies, vol. 25, n°1, p. 45-64.
Vahlne, J.E. et Johanson, J. (2013), « The Uppsala model on evolution of the multinational business enterprise–from internalization to coordination of networks », International Marketing Review, vol. 30, n°3, p. 189-210.

PUBLICATIONS OF THE iaelyon FACULTY REGARDING THE SUBJECT OF THE COURSE
Mayrhofer, U. & Urban, S. (2011), Management International, Pearson Education

Tests

Final Exam
Written 3h
Case study

Continuing Examination
In class examination
Team work - Real case-study

Additional Information

TEACHING METHODS
Several tools are used to illustrate this seminar, such as videos, case studies, powerpoints, newspaper, etc.

PRE-REQUISITE
If no pre-requisite is needed to attend to this seminar, we strongly recommend students to stay informed regarding to global issues. Reading economic newspapers will give them extra-keys to better understand companies' daily operations and constraints.

ADDITIONAL READINGS:
The Economist
Harvard Business Review
Financial Times
Les Echos