iaelyon International Week 2027: 5 off-shore seminars in Armenia, London, Prague, Warsaw and Lisbon!
Published on November 13, 2026–Updated on November 13, 2026
This year, iaelyon students can choose among 5 off-shore seminars for the iaelyon International Week 2027: the French University in Armenia (UFAR), Kingston University, VSE Prague, the French-Polish Chamber of Commerce in Warsaw, or the French-Portuguese Chamber of Commerce in Lisbon.
• Thursday, 7 January
- Conference: "Introduction, EU Enlargment and current situation in CEE region"
- Company visit: Pierre Fabre Laboratories
• Friday, 8 January
- Conference: ‘‘Czech consumers and specifics of marketing operations in the context of Czech Republic. Team project brief - team creation, selection of brands’’
- Cultural tour of Prague
• Monday, 11 January
- Conference: ‘‘global marketing strategy of Skoda Auto’’
- Conference: ‘‘Cross cultural negotiation and cultural differences between Czechs and French’’
- Conference: ‘‘Brand management - case study FMCG’’
• Tuesday, 12 January
- Preparation of presentations on the marketing plan for launching a French brand on the Czech market
- Student presentations
Ranked in the top 5 best universities in the United Kingdom by the Guardian, Kingston University is located 30 minutes by train from London. > Know more
Historical partner of iaelyon, Prague University of Economics and Business, or VSE Prague, is the largest economic university in the Czech Republic with more than 20,000 students. > Know more