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iaelyon International Week 2023 : it's also in Marrakech, Praha and London!

Published on December 2, 2022 – Updated on December 8, 2022

iaelyon students: Take part of the International Week in London, with Kingston University, in Marrakech with HEM Morocco or in Praha with VSE Prague.

Initiative within the 2023 International Week 

International seminar in Kingston University (United Kingdom)

« Innovation Management » seminar program
  • Thursday January 5th:
    • 9am-12pm: Welcome and conference 'Enterprise and innovation'
    • 1:30pm-4:30pm: ‘Enterprise and Innovation’ (workshop on problem solving techniques)
  • Friday January 6th:
    • 9am-12pm: Seminar ‘Global strategy marketing’
    • 1:30pm-4:30pm: Visit of ‘The Shard’
  • Free week-end
  • Monday January 9th:
    • 9am-12pm: Seminar ‘Global marketing’
    • 1:30pm-4:30pm: Seminar ‘International finance’
  • Tuesday January 10th:
    • 9am-12pm: Group sessions with practitioners and mentors
    • 1:30pm-4:30pm: Group presentations
 


International seminar in HEM Business School Marrakech (Morocco)

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« Social innovation and entrepreneurship » seminar program
  • Wednesday January 4th: Welcome in Marrakech
  • Thursday January 5th: Workshop at ‘Terres d’Amanar’
  • Friday January 6 & Saturday January 7th: Seminar ‘Social innovations & Entrepreneurship’
  • Sunday January 8th: Quad visit of the Palmeraie
  • Monday January 9th: Group presentations
 

International seminar in VSE Prague (Czech Republic)


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« Doing Business in Central Europe » seminar program
  • Friday January 6th: Welcome
  • Saturday January 7th 9am-12pm: ‘Expansion of the European Union and current economic conditions in Central and Eastern Europe’
  • Sunday January 8th - Free
  • Monday January 9th
    • 9am-12pm: ‘The marketing plan and the situational analysis methods of the market’
    • 1:30pm-2:45pm: ‘Expansion strategy of the startup Hedepy in Czech Republic’
    • 3pm-5pm: ‘Bring your career to life’
  • Tuesday January 10th:
    • 9am-12pm: ‘Specificities of CR marketing’
    • 1:30pm-2:45pm: ‘Maritime and logistics services - MSC’s strategy in Central Europe’
    • 13pm-5pm: Group work - ‘Marketing plan for the establishment of a French brand on the Czech market’
  • Wednesday January 11th: Group presentations
Contact :
Mathilde Desplans, International Activities Manager : iaelyoninternationalweek@univ-lyon3.fr
Thématiques :
Courses; International