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Jeunes Ambassadeurs AURA 2021: the "Attractiveness" prize for an iaelyon student

Published on June 18, 2021 Updated on June 22, 2021

Youssra SETTA, a Moroccan third-year student in the Bachelor of Management and Humanities at iaelyon, has won the "Attractiveness" Trophy for her project "Digicoop", a program of exchange of agricultural practices in beekeeping.

The 2021 Gala Night of the Jeunes Ambassadeurs (Youth Ambassadors) was held on the 10 June at Cirque Imagine, in the presence of Maxence BRACHET, President of the Association Jeunes Ambassadeurs, as well as business owners, schools and partners, all coming together to recognize 4 of the 12 finalists of the JA program, giving out the “Citizen”, “Attractiveness”, “Innovation” and “Promising Project” trophies. 

4 iaelyon students participated in the 2021 edition

Youssra recoit son trophee 138 international students joined the Jeunes Ambassadeurs program last Fall, to discover, from October to April, the economic, cultural, academic and institutional threads of the Auvergne-Rhône-Alpes region, and become flagbearers for the region throughout their professional lives.

To participate in the JA Trophies, every Jeune Ambassadeur has to develop a project that aims to bring together the Auvergne-Rhône-Alpes region as well as their home one, and be mentored by a coach, business owner or manager in the region, who brings their expertise and their network to the table.

For the 2021 edition, 42 students were candidates in the Trophies, including Youssra SETTA.

The "Attractiveness" Trophy awarded to a iaelyon student

Youssra SETTA, a Moroccan third-year student in the Bachelor of Management and Humanities at iaelyon, who was coached by Brigitte VINCENS-BOUGUEREAU (LOU CLAOUMEL), was able to stand out thanks to her Digicoop project.

Digicoop is a program of exchange of agricultural practices in beekeeping and training in digital resources between beekeepers in the Eastern region of Morocco and those from Auvergne-Rhône-Alpes. .

The goal of the program is to build awareness for local producers and the different types of honey made, as well create longstanding links between Morocco and the Auvergne-Rhône-Alpes region.

About the Jeunes Ambassadeurs program

Created in 1999, the Association Jeunes Ambassadeurs has an objective of galvanizing the international outreach and promoting the attractiveness of the Auvergne-Rhône-Alpes region and the 6 university cities that it possesses.

Based on the principal of reciprocity, each year the Jeunes Ambassadeurs program runs from October to June during which the students will :

  • Create a partnership with a coach (a business leader or manager) whose work is linked to the studies and the professional objectives of the student. Their mission is to invite the student to find out about the business, how its market works and the French touch
  • Follow an events calendar of company visits, conferences, as well as cultural, sporting, tourist and economic events
  • Participate in the Concours des Trophées (Trophy Competition) by showing off their creativity and their ability to innovate in order to develop the international outreach of the Auvergne-Rhône-Alpes region.