Thinking about the diffusion and sharing tools of the CSR project…differently! A challenge that the Master 2 students in European Affairs Management had to tackle in three months, under the supervision of Hervé Goy, Professor at iaelyon. On February 24, Fany Allarousse came to submit a business case to the class, enabling them to put their skills directly into practice by working for this major international group: how to identify CSR best practices and offer solutions in order to implement them within the Serge Ferrari group's European production sites?

The students split into five groups to benchmark Serge Ferrari's partner companies who agreed to share their innovative CSR practices.  Through specific interviews with Ugitech, ARaymond, Caterpillar, Freitag et Lafuma Mobilier, these future professionals in international management were able to gather experience, best practices and analyze methodologies in order to submit a detailed report and conclusions in English on May 25 to Serge Ferrari's international teams.

Engaging in a pedagogical collaboration with iaelyon students allows for an inspiring cross-reflection for both the students and the company, as Fany Allarousse explains: "A great opportunity to be inspired by different points of view, from a multi-generational and cultural perspective".
 

Learn more about the Serge Ferrari Group

The Serge Ferrari Group designs, develops and manufactures innovative composite fabrics for light architectural and outdoor applications. Since its creation the Serge Ferrari Group has been aware of the environmental issues and in 2021 decided to review its course by making is growth dependent on the integration of sustainable development issues at all levels of the company. The Group's entire CSR policy has therefore been updated to respond more effectively to the environmental and social risks affecting its business model, but also to develop its competitive assets.