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Innovation in marketing: iaelyon’s first round of conferences
Published on July 11, 2023 – Updated on July 11, 2023
This year, iaelyon launched a round of conferences for Master 1 students in Marketing and Sales and in Strategic and Operational Marketing. These meetings were the opportunity to delve into specific marketing themes with passionate and fascinating experts. Find out more about this diverse program, mixing different professional practices.
This year, students enjoyed around twenty hours of lectures, enabling them to explore specific topics in addition to their Master 1 courses, with the involvement of various industry experts.
Panzani and Ferrari: discovering emblematic brands
Representatives of the Panzani Group and Ferrari came to tell the story of their brands. It was the perfect opportunity to learn more about the job of Category Manager thanks to Marielle Patarin Genin, Panzani's Category Management Director, or to go behind the scenes of the customer experience in the luxury car industry, thanks to Stéphane Albrègue, Ferrari Lyon Marketing Director.
Territorial Marketing illustrated by the city of Lyon
Thanks to a discussion with Chrystèle Chef, Head of Marketing and Promotion for the city of Lyon, the students were able to grasp the specific challenges of territorial marketing to promote Lyon and strengthen its attractiveness.
Deep-dive in the world of metaverses
The students also had the chance to attend a conference presented by Nicolas Perrier and Thaïs Aouizerate, Innovation Consultants at Inetum on the challenges of Metaverse, between technological revolution and meaningless Buzzworld.
Know your customers to better attract them
“How to go beyond the declarative in consumer surveys?” That was the problematic of Sophie Rivet, Associate Director of Market Vision who came to share her expertise on qualitative approaches. The conference gave students the opportunity to try out innovative data collection methods.
Understanding new consumer habits to better adapt webmarketing tools. Cindy Renard, Cosmo Tech's Director of Inbound Marketing and Communication, invited students to learn more about the keys to successful inbound marketing through case studies.
Stand out through innovation marketing
Three Groupe SEB, representatives, Louise Martin from Schools Relationships, Anne Voisin - International Product Manager - and Eva Kerleroux - Product Manager - came to talk about the importance of innovation at the heart of Groupe SEB's strategy. This meeting enabled participants to discover more specifically the expertise of the business in the field of marketing and innovation.
This subject was also the focus of the presentation of Pierre Bouillot, Sustainable Innovation Activity Manager at Spark Lab who led a dynamic workshop using an approach inspired by design thinking.
We would like to thank all the speakers, who shared their knowledge and experience with kindness and passion, widening the range of possibilities for our future marketing professionals.
Panzani and Ferrari: discovering emblematic brands
Representatives of the Panzani Group and Ferrari came to tell the story of their brands. It was the perfect opportunity to learn more about the job of Category Manager thanks to Marielle Patarin Genin, Panzani's Category Management Director, or to go behind the scenes of the customer experience in the luxury car industry, thanks to Stéphane Albrègue, Ferrari Lyon Marketing Director.
Territorial Marketing illustrated by the city of Lyon
Thanks to a discussion with Chrystèle Chef, Head of Marketing and Promotion for the city of Lyon, the students were able to grasp the specific challenges of territorial marketing to promote Lyon and strengthen its attractiveness.
Deep-dive in the world of metaverses
The students also had the chance to attend a conference presented by Nicolas Perrier and Thaïs Aouizerate, Innovation Consultants at Inetum on the challenges of Metaverse, between technological revolution and meaningless Buzzworld.
Know your customers to better attract them
“How to go beyond the declarative in consumer surveys?” That was the problematic of Sophie Rivet, Associate Director of Market Vision who came to share her expertise on qualitative approaches. The conference gave students the opportunity to try out innovative data collection methods.
Understanding new consumer habits to better adapt webmarketing tools. Cindy Renard, Cosmo Tech's Director of Inbound Marketing and Communication, invited students to learn more about the keys to successful inbound marketing through case studies.
Stand out through innovation marketing
Three Groupe SEB, representatives, Louise Martin from Schools Relationships, Anne Voisin - International Product Manager - and Eva Kerleroux - Product Manager - came to talk about the importance of innovation at the heart of Groupe SEB's strategy. This meeting enabled participants to discover more specifically the expertise of the business in the field of marketing and innovation.
This subject was also the focus of the presentation of Pierre Bouillot, Sustainable Innovation Activity Manager at Spark Lab who led a dynamic workshop using an approach inspired by design thinking.
We would like to thank all the speakers, who shared their knowledge and experience with kindness and passion, widening the range of possibilities for our future marketing professionals.
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Courses; Pedagogy; Partnerships; International
Last updated: July 11, 2023